Responsibilities

• Build, manage, and optimize campaigns in Google Ads and Microsoft Advertising across multiple B2B accounts simultaneously.
• Own keyword strategy, ad group architecture, bidding, and Quality Score optimization.
• Manage Search, Display, Demand Gen, Performance Max, and YouTube where applicable.
• Configure offline conversion tracking (GCLID passback to Salesforce/HubSpot) to optimize toward SQLs and pipeline.
• Run full-funnel paid social on LinkedIn (primary) and Meta — firmographic targeting, ABM lists, CRM-based custom audiences.
• Develop Thought Leader Ads, Document Ads, and Conversation Ads for high-touch ABM accounts.
• Activate and test Reddit and Quora campaigns for niche B2B communities.
• Plan, buy, and optimize programmatic in DV360 across display, video, native, and CTV.
• Manage StackAdapt campaigns — display, native, video, CTV, audio — using Bombora intent data for account-based targeting.
• Build retargeting sequences aligned to buyer journey stages across programmatic and social.

Requirements

• 5+ years hands-on paid search — B2B, multi-account, global campaigns in Google Ads and Microsoft Advertising. Deep technical fluency required.
• 3+ years paid social — B2B, LinkedIn Campaign Manager and Meta Business Manager. Firmographic targeting, ABM lists, CRM syncs, buying committee strategies.
• DV360 proficiency — B2B programmatic planning, buying, and optimization. Google Display Network is not equivalent.
• 3+ years agency-side managing paid media for B2B clients. Multi-account juggling, competing priorities, multiple stakeholders.
• Enterprise B2B experience — buying committees at $250M+ revenue companies; long sales cycles, multi-touch attribution, pipeline focus.
• Deep analytics: GA4, Looker Studio, BI tools. Build dashboards, configure conversion events, troubleshoot attribution.
• CRM/martech stack knowledge: Salesforce, HubSpot, or equivalent. Lead lifecycle, MQL/SQL definitions, CRM-to-platform data flows.

Preferred

• Bombora intent data — Company Surge activation for in-market account targeting.
• Reddit Ads and Quora Ads experience for B2B audiences.
• Regulated industry experience — financial services, healthcare, fintech.