Senior Manager, Paid Media

Responsibilities

• Develop and execute an integrated paid media strategy across upper-funnel brand media, social, digital, and retailer media.
• Own holistic paid media budget management, balancing investment between brand equity-building and performance-driving channels.
• Manage and optimize media across Walmart Connect, Target Roundel, Ulta.com, DTC and other retailer.com platforms. Partner with the Director of Amazon to deliver topline Amazon paid strategy, work with Amazon agency on execution and KPI delivery.
• Develop retailer media strategies that amplify and extend Bubble’s broader brand campaigns, launches and cultural moments.
• Partner with Brand Marketing to ensure paid media builds awareness among our core audience, relevance and consideration, while creating a clear path to conversion.
• Partner with eCommerce and Sales to align retailer media with retailer priorities, promotional calendars, launches, inventory and business goals.
• Identify opportunities where brand media can halo and drive retailer performance, and where retailer media can extend brand campaigns further down the funnel.
• Manage campaign budgets, pacing, forecasting and optimization across the full paid media ecosystem.
• Develop reporting and measurement frameworks across brand and performance KPIs, including reach, engagement, traffic, conversion, ROAS, new customer acquisition and sales.
• Analyze consumer, competitive, category. channel and culture trends to identify opportunities for growth and market disruption.

Requirements

• 6+ years of experience in paid media, digital marketing, retail media or integrated media planning – brand or agency side.
• Experience managing a multi-channel paid media budget across both brand and performance objectives. Strong understanding of the consumer journey from awareness → consideration → conversion.
• Proven, hands-on experience across retail media networks (Walmart Connect, Target Roundel, Ulta, Criteo, Sephora, etc) - this is non-negotiable.
• Solid working knowledge of DTC paid channels: search, social, and retargeting.
• Demonstrated ability to build reporting infrastructure independently - you’ve owned a performance framework, not just contributed to one.
• Comfortable operating autonomously - you can own a channel end-to-end without being managed to it.
• Ability to operate strategically while remaining comfortable in the details and execution.
• Strong analytical instincts - you turn data into clear recommendations, not just reports. Ability to connect media performance to broader brand and business objectives, not just channel-level KPIs.
• Collaborative by nature, but capable of driving independently in a fast-moving, lean environment