Responsibilities

• Strategize: Craft cross-channel digital advertising strategies in collaboration with clients from every level of the political world, identifying the proper tactics, channels, and audiences for each one.
• Execute: Launch, optimize, and manage campaigns across multiple platforms, including social, search, and programmatic channels.
• Lead: Oversee and guide junior team members in execution of team strategies by directing priorities, offering feedback, and ensuring alignment on campaign goals.
• Analyze: Investigate performance data using our suite of reporting tools to identify opportunities to maximize clients’ ROI.
• Curate: Work closely with publishers to craft custom media plans and build inventorypackages based on campaign needs.
• Balance: Manage a number of budgets (large and small) simultaneously, ensuring spend efficiency across multi-stage programs.
• Craft: Assist with creating compelling ad copy, landing page content, and other advertising creatives.

Requirements

• Six or more years of experience in digital paid media, including social, search, and programmatic advertising.
• Experience working in political campaigns or government affairs (required).
• Strong leadership skills, with experience in team management and mentoring junior team members.
• Experience with demand-side platforms (DSPs) such as The Trade Desk, DV360, or similar platforms (required).
• Experience with social media platforms, including Google Ads, Meta, and X (formerly Twitter)(required).
• Experience with tag management systems generally and conversion tracking specifically (required).
• Ability to translate complex data from multiple ad platforms into clear, actionable insights and client-facing reports.
• Positive, proactive attitude, with a willingness to work occasional evenings or weekends to meet campaign deadlines.
• Familiarity with web analytics tools such as Google Analytics.

Benefits

• Flexible, open leave policy and PTO.
• Comprehensive health benefits (medical, dental, and vision).
• Commuter benefits and travel reimbursements (Uber/Lyft paid for late work nights).