Responsibilities

• Reviews media brief and sets planning process in motion
• Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
• Reviews partner proposals and filters/compiles most compelling proposals
• Negotiates rates and added value with selected partners
• Selects appropriate social platforms and campaign objectives based on client goals
• Develops target segments to leverage based on client feedback
• Develops paid media plans and presentation materials for client review and adapts/finalizes based on feedback
• Ensures digital media tracking, audience building, creative trafficking, and billing is setup prior to campaign launch
• Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy
• Works directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed.

Requirements

• Bachelor's Degree and 5-8 years of experience planning and buying paid media campaigns
• Experience planning and buying across online and offline media channels
• Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors. Can demonstrate small group presentation skills.
• Excellent analytical skills and understanding of KPI’s and attribution
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
• Experience working with media management tools (e.g. Mediaocean)
• Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok
• Google Analytics Certification is a plus

Preferred

• Google Analytics Certification is a plus