Responsibilities

• Own and maintain the CRO A/B testing roadmap, prioritizing experiments based on impact, confidence, and effort.
• Design rigorous experiments — from hypothesis formation and test design to statistical analysis and post-test documentation.
• Perform deep funnel diagnostics to identify friction, drop-off points, and conversion opportunities across the buyer journey.
• Develop and refine buying-stage signal instrumentation to better understand intent and behavioral patterns at each stage of the funnel.
• Optimize conversion points across landing pages, CTAs, forms, and key website flows in close collaboration with the marketing website developer.
• Own the full SEO strategy — including technical SEO, on-page optimization, content structure, internal linking, and organic performance reporting, working with the content manager.
• Lead AEO strategy to continue to grow our visibility across emerging platforms including ChatGPT, Perplexity, and Claude.
• Design and implement schema and structured data to improve visibility in rich results, knowledge panels, and AI-generated answers.
• Develop and execute an AI answer engine strategy to ensure Neon One's brand and products are accurately represented in LLM-powered search experiences.
• Conduct keyword research, competitive analysis, and content gap analysis to identify organic growth opportunities.

Requirements

• 6+ years of overall experience in marketing or analytics, with at least 3 years spanning CRO, SEO, or AEO in a dedicated ownership role.
• Hands-on experience designing and running A/B and multivariate tests using tools such as Crazy Egg, VWO, Optimizely, or similar platforms.
• Strong command of GTM / data layer architecture and tracking plan governance.
• Experience designing event taxonomies and implementing analytics tracking (GA4, Segment, or similar).
• Proven SEO expertise, technical SEO, on-page optimization, and organic performance reporting.
• Experience with AEO/GEO across schema/structured data, featured snippet optimization, AI answer engine optimization, and voice search.
• Proficiency with web analytics platforms (GA4, Heap, Hotjar, etc.) and the ability to build reports and derive insights independently.
• Experience with marketing automation and CRM tools like Salesforce and Pardot preferred.
• Track record of improving funnel performance with measurable, quantifiable results.
• Self-motivated; must be able to work in a fast-paced environment with autonomy while collaborating closely with technical teammates.

Nice To Have

• Preferred experience in the SMB B2B space; bonus points for fintech or nonprofit tech background.