Senior Manager, Newsroom & Enterprise Content Strategy

Responsibilities

• Lead Strategic, Audience-First Storytelling
• Define and evolve the editorial vision, voice, and content strategy across all Newsroom channels, ensuring content aligns with enterprise priorities and is delivered through an integrated audience engagement framework spanning owned, earned, paid, and social channels.
• Translate enterprise priorities into clear, engaging narratives that support growth, reputation, trust, and business objectives.
• Bring strategy to life through compelling storytelling tailored to diverse audiences, including patients, clients, clinicians, policymakers, and other key stakeholders.
• Lead enterprise content strategy and editorial planning, ensuring content is thoughtfully planned, activated, distributed, and measured to maximize audience reach, engagement, and business impact.
• Oversee the creation of high-quality, multi-format content, including articles, video, thought leadership, executive storytelling, and integrated content series.
• Ensure content aligns with key audiences, customer moments, and business priorities, supported by clear performance objectives, distribution plans, and success measures.
• Ensure Editorial Excellence and Governance
• Serve as the final editorial authority, reviewing and approving content prior to publication.
• Maintain consistency with brand voice, enterprise messaging, and compliance requirements.

Requirements

• 10+ years of experience in journalism, brand journalism, content marketing, content strategy, editorial leadership, or related communications disciplines within corporate, agency, media, or healthcare environments.
• Experience leading enterprise content strategy and editorial operations across owned, earned, paid, and social channels.
• Proven success developing and executing integrated storytelling and content strategies that drive audience engagement, influence, reputation, and business results.
• Strong writing, editing, and verbal communication skills, with the ability to simplify complex ideas and craft compelling narratives.
• Experience influencing and advising senior leaders, including C-suite executives.
• Demonstrated ability to operate effectively in highly matrixed, fast-paced environments.
• Experience connecting business strategy to communications, content, and audience engagement outcomes.
• Demonstrated success developing content distribution, amplification, and audience growth strategies.
• Familiarity with content performance measurement, analytics platforms, SEO/GEO best practices, and AI-enabled content tools.
• Strong understanding of modern content ecosystems and emerging trends in digital publishing, search, social, and AI-assisted discovery.

Preferred

• Background in healthcare or a related highly regulated industry is preferred.

Benefits

• Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs.
• We also offer 401(k), company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year, paid holidays, and leaves of absence.