Responsibilities

• Lead ongoing Shopper and Media agency relationship and performance evaluation
• Develop and implement omnichannel media strategies across major platforms, driving growth and brand presence in the national, e-commerce and retail sectors to ensure alignment with our overall unified commerce and marketing goals.
• Navigate the dynamic landscape of digital media, focusing on key platforms such as Meta, Walmart Connect, Target Roundel, Kroger Precision Marketing, Amazon, and Albertsons Media Collective. You will lead our efforts to optimize our presence and performance
• Help position Hain as a credible, strategic partner to retailers through strong media and shopper expertise
• Act as an advisor to the brand teams as they execute their media plans
• Serve as the connector between Brand, Sales, Trade Marketing, and eCommerce to integrate full-funnel media strategies and promotional activity, linking both to business outcomes
• Advise brand teams on how to embed media strategy into joint business planning, sell stories, and retail conversations
• Drive the integration of insights into the broader e-commerce and omnichannel strategy, contributing to joint business planning and strategic discussions across the media mix
• Ensure media strategies and executions align with the right audiences and right messages as defined by the brands
• Deploy a consistent measurement framework across working media