Senior Manager, Media at HLB90067 | El Segundo, CA | $120K/yr – $130K/yr

Senior Manager, Media

El Segundo, CA (On-site)

$120K/yr – $130K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

The other 99% submit and hope. You're about to do something different.

Own multi-channel media strategy with cross-functional partners to drive omnichannel growth, align brand and retailer programs, and maximize ROAS.

Own cross-channel planning: brand, retail, digital, and emerging media with real-time optimization.
Lead agency briefs and cross-functional launches to ensure cohesive, insight-driven campaigns.
Translate brand goals into actionable media plans that support launches and omnichannel execution.

Develop and execute full-funnel media strategies across brand, digital, social, CTV, programmatic, OOH, and emerging media channels.
Drive channel mix, audience strategy, investment allocation, and pacing aligned to product launches, brand campaigns, and business priorities.
Integrate media planning with product marketing, creative, social, influencer, and retail initiatives to ensure cohesive omnichannel execution.
Build comprehensive media agency briefs in partnership with cross-functional teams and external agencies.
Develop clear, strategic, insight-driven media briefs for agency partners, ensuring alignment on campaign objectives, target audiences, messaging, KPIs, budgets, and timelines.
Translate brand goals, launch strategies, and creative concepts into comprehensive media briefs that guide agency planning and buying.
Lead cross-functional kickoff meetings with agencies to ensure full alignment on campaign strategy, creative deliverables, and platform needs.
Review and approve agency plans, ensuring recommendations align with brand strategy, performance expectations, and budget parameters.
Provide timely feedback on agency recommendations, creative needs, optimizations, and reporting.
Partner with media agency to monitor campaign performance in real time and implement optimizations to improve efficiency, reach, engagement, and ROAS.

5–7+ years of media planning, buying, and management experience within beauty, luxury, fashion, or CPG, with beauty experience preferred.
Strong expertise across digital media channels, including social, programmatic, display, video/CTV, and emerging platforms.
Experience with retail media networks and omnichannel media planning is highly preferred.
Demonstrated ability to manage agencies, media vendors, and cross-functional partnerships.
Strong creative sensibility with the ability to identify high-impact assets that are visually compelling, on-brand, and optimized for each media platform.
Strong analytical skills, with the ability to interpret data and develop insights-driven recommendations.