Senior Manager Masterbrand Content Strategy & Production

Atlanta, GA (Hybrid)

$90K/yr – $105K/yrSenior LevelFull time

Posted 13 hrs ago

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Job Summary

Own end-to-end global content production from brief to delivery, turning brand objectives into production plans, timelines, budgets and success metrics while steering cross-functional teams and scalable workflows.

  • Lead multi-channel content production and activation readiness
  • Define production models, timelines and budgets with clear recommendations

Job Description

Responsibilities

  • Lead end-to-end global photo, video, social-first and campaign content production, from brief through final delivery.
  • Translate marketing and brand objectives into clear production briefs, deliverables, timelines, budgets, usage requirements and success measures.
  • Partner with brand, marketing, media, social, localization, legal, procurement and agency teams to keep work strategically aligned and on brand.
  • Recommend the right production model for each brief, balancing generative ai, quality, speed, cost, risk, brand fit and channel performance.
  • Manage partner briefing, estimates, scopes, schedules, supplier delivery, budgets and cost trade-offs with commercial discipline.
  • Guide stakeholders through key milestones, decision points, feedback and approvals, providing clear recommendations throughout delivery.
  • Shape shot lists, visual references, scripts, storyboards, capture plans and edits so outputs are distinctive, brand-right and commercially effective.
  • Partner with brand, marketing, media, social, localization, legal, procurement and agency teams to keep work strategically aligned and activation ready.
  • Partner on talent releases, image rights, usage terms, AI riders and renewals, while supporting scalable AI-forward production workflows.
  • Establish repeatable workflows, templates, checklists and standards that improve quality, speed, consistency and cost discipline.

Requirements

  • Bachelor’s or master’s degree in a relevant discipline, or equivalent education and professional experience.
  • Significant experience in creative production, content strategy, brand marketing and multi-channel campaign delivery, ideally within a global brand, in-house studio, agency or consumer-facing business.
  • Strong understanding of production budgets, scopes, schedules, talent usage, licensing, rights management, supplier briefing, vendor negotiations and financial reconciliation.
  • Confident reviewing campaign briefs, shot lists, concepts, edits and final assets to ensure work is on brief, on brand, channel-ready and commercially useful.
  • Strong stakeholder and project management skills, with the ability to prioritise, consolidate feedback, influence partners and manage multiple workstreams with confidence.
  • Good knowledge of integrated marketing channels and asset requirements across digital, social, paid media, CRM, web, PR, experiential and partner marketing.
  • Comfort with emerging production models and technologies, including AI-enabled content creation, image generation, content adaptation, modular video, automation and scalable workflows, with an understanding of associated brand, legal and usage considerations.
  • Proficient in Microsoft 365, Teams, SharePoint, PowerPoint, Excel, Smartsheet or equivalent workflow tools; experience with DAM platforms, Figma, Adobe Creative Cloud, Smint, Censhare, production budgeting tools or project management systems is a plus.

Benefits

  • a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
IHG logo

IHG

During 2019, the Leviathan gas platform in the Mediterranean sea is going to be built just 10 km of Dor Beach, even though the gas field is 120 km into the sea!This gas rig and any nearshore gas rigs will ruin Israel’s beaches for generations!An oil spill will poison our marine life and contaminate all of our water sources, including, drinking, bathing and water intended for agricultural purposesThe Gas Rigs will Poison the Air We Breath A simple solution exists - a floating gas platform (FPSO), above the gas field, 120 km into the sea, which is the system that most countries use around the world!A floating gas platform is safer, more reliable, cheaper and pollutes into the environment at insignificant levels.IHG (Israeli Homeland Guards) is a national volunteer-based organization focused on health, environmental protection, and specifically on guaranteeing the fair and correct conduct of governments, corporations and companies towards the citizens and residents of Israel. It is a non-profit organization funded entirely by donations from individuals and groups without any political agenda, who choose to support the organization because they agree with its goals.

Founded in 2017
Kerem Maharal, Haifa District, ISR
89 employees (1 in marketing)

Traffic Signals

Monthly Visitors
379
Traffic Source Mix
Search
32.3%
Direct
42.6%
Referral
16.7%
Social
6.3%
Paid
1.7%

Headcount Trend

Current headcount: ~89

Marketing Team

Marketing Team Size
1 (1% of company)
Median Career Experience
18 years
Median Tenure
36.7 years
Marketing Roles Posted (Last 30 Days)
4