Senior Manager of Marketing

Responsibilities

• Strategic Leadership & Team Management
• Lead the development and execution of an integrated, multi-channel marketing strategy aligned with organizational priorities and partnership expansion goals.
• Direct day-to-day operations for the marketing team, providing mentorship, feedback, and clear project workflows for the Brand Manager and Junior Designer.
• Collaborate with the Assistant Director and partnership teams to ensure marketing initiatives actively support district partnership growth.
• Advise senior leadership on messaging, positioning, media opportunities, and thought leadership.
• Campaign & Content Development
• Manage end-to-end multi-channel campaigns across email, social media, web, PR, events, and partner communications.
• Write, edit, and oversee compelling content—including newsletters, presentation decks, press releases, blog posts, partnership presentation materials, and website copy.
• Ensure all outward-facing communications are culturally responsive, accessible, audience-centered, and aligned with our core values to promote equitable access.
• Drive marketing for major organizational events, including conferences, webinars, fundraising initiatives, and program launches.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related discipline. (Degrees in Education, Psychology, or Public Health paired with strong marketing experience are also welcomed).
• Experience: 5+ years of progressive experience in marketing, communications, PR, or a related field, with proven success leading multi-channel campaigns.
• Leadership: Demonstrated experience managing or mentoring team members, contractors, or cross-functional creative teams.
• Writing & Communication: Exceptional writing and editing skills, with a talent for translating complex ideas into clear, engaging messages for varied audiences (e.g., district leaders, funders, partners).
• Tech & MarTech Literacy: Hands-on experience with CRM, email, social, and web tools (e.g., Mailchimp, HubSpot, Squarespace, Sprout Social).
• Data-Driven: Familiarity with tracking pipeline metrics and marketing attribution within CRM platforms like HubSpot.
• Mindset: Strategic judgment paired with a hands-on willingness to step into execution when needed.

Preferred

• Valued Experience: Prior work developing culturally responsive/multilingual materials, partnership presentation decks, speaking proposals, or working within mental health, K-12 education, or non-profit sectors is strongly preferred.