Responsibilities

• Lead MarTech strategy in partnership with the Chief Business Development & Marketing Officer, the BDM team, Communications team, IT, Finance and other departments across the firm, with a clear understanding of how systems and data flow between them.
• Leverage knowledge of firmwide initiatives (e.g., Salesforce platform, Experience Management, and marketing campaign programs) to guide technology investments and decisions across Business Development & Marketing, Communications and the firm.
• Own Salesforce architecture and governance – including security, permissions, data validation, and automation – to ensure the platform remains reliable, well-governed, and built to scale as the firm's data footprint grows.
• Lead the end-to-end migration of the firm's CRM from InterAction to Salesforce, including requirements gathering, data mapping, configuration, testing, training, and adoption.
• Serve as a primary point of accountability to the third-party implementation vendor for the CRM and Salesforce platform builds.
• Execution of a unified business development and marketing data platform, integrating CRM, email marketing (currently Vuture), Experience Management, and pitch/proposal data – and additional marketing data sources over time – into a single, governed environment that powers firmwide reporting and business development insight.
• Set the vision for the firm's business development and marketing data architecture, ensuring the data that the Business Development and Marketing Teams needs are available in the systems where they work.
• With the MarTech team, oversee the firm's Experience Management (ERM) platform and pitch/proposal generation tool, partnering with Business Development and Marketing on requirements and ensuring both integrate cleanly into the CRM and Salesforce platform architecture.
• Champion the marketing campaign management capabilities within the MarTech stack, ensuring the CRM, email marketing, and Salesforce platform infrastructure can support scalable, well-executed campaigns, in partnership with Business Development, Marketing and Communications.
• Elevate data governance, data quality, and privacy compliance from a platform-level responsibility to a firmwide framework, partnering with IT, Records/Risk, Finance and outside counsel as needed, and monitoring the evolving data privacy landscape to keep the department's practices current.

Requirements

• Bachelor's degree required; advanced degree a plus.
• 10+ years of professional experience in marketing, business development, or CRM/marketing technology roles, including direct, hands-on experience owning Salesforce architecture, governance, and CRM operating model design or migration in a professional services or law firm environment – ideally across more than one law firm.
• Strong skillset executing firmwide projects with a track record of delivering results in a timely fashion.
• Deep, hands-on expertise administering Salesforce (security controls, permission architecture, custom objects/fields, Flows and automation, data validation) strongly preferred; working knowledge of InterAction a plus.
• Experience with email marketing/marketing automation platforms.
• Experience with a relationship-intelligence or Experience Management platform and a pitch/proposal generation tool, including how those systems integrate with CRM and firm reporting.
• Experience building or contributing to a unified marketing data architecture (a “data hub” or single source platform) spanning CRM and other marketing systems.
• Working knowledge of data privacy and compliance requirements applicable to marketing data (CAN-SPAM, GDPR/CCPA).
• Experience managing and negotiating vendor and implementation-partner relationships and contracts.
• Proven people management experience, with strong leadership and coaching skills.

Preferred

• Salesforce Certified Administrator (or equivalent Salesforce credential) preferred; additional certifications in project management or related disciplines a plus.

Benefits

• Jenner & Block offers a comprehensive benefits program, which includes medical, dental, and vision insurance, 401(k), and paid time off, in addition to other offerings.