Senior Manager, Marketing Strategy & Planning | Irvine, CA or Remote

Responsibilities

• Partner with International Marketing, Strategy, Finance, Analytics, Business Development, Product Marketing, and regional teams to evaluate growth priorities, investment options, partnerships, and market opportunities.
• Frame ambiguous business questions, define analytical approaches, and synthesize findings into clear recommendations for leadership.
• Develop executive-ready narratives and materials that communicate trade-offs, assumptions, risks, and recommended actions.
• Assess global markets, audience segments, cultural dynamics, competitors, and ecosystem trends to identify international growth opportunities.
• Size opportunities using TAM/SAM/SOM, segmentation, and scenario analysis to inform prioritization and resource allocation.
• Build financial models, forecasts, and investment cases in partnership with the Director of International Growth, Finance, and relevant cross-functional stakeholders.
• Translate financial and strategic analysis into actionable implications for marketing planning and investment decisions.
• Create standardized frameworks for market prioritization, trade-offs, resource allocation, and investment decision-making.
• Design global planning and reactive marketing frameworks that help teams act on real-time signals while balancing global consistency with local flexibility.
• Build operating models that clarify what to scale, iterate, or stop across international markets.

Requirements

• 10+ years of experience in strategy, analytics, marketing planning, business operations, finance, consulting, or related roles, with 2+ years of management experience.
• Experience translating complex data and ambiguous business questions into structured recommendations for senior stakeholders.
• Proven ability to collaborate across Marketing, Finance, Analytics, Business Development, Product, and regional teams.
• Bachelor's degree in Business, Economics, Marketing, Finance, or a related field, or equivalent practical experience.
• Strong financial modeling, forecasting, quantitative analysis, and business case development skills.
• Strong executive communication, storytelling, and data visualization skills.
• Structured problem solver who can bring clarity to ambiguous business questions.
• Collaborative partner who builds trust across global, regional, and cross-functional teams.
• Curious, player-focused thinker who connects data, culture, and market context to action.
• Clear communicator who can influence senior stakeholders through concise recommendations.

Preferred

• Experience in gaming, entertainment, technology, digital commerce, or management consulting.
• Familiarity with international markets, regional consumer behavior, cultural insights, or global go-to-market planning.
• Experience with marketing analytics, audience segmentation, campaign measurement, and performance learning.
• Exposure to digital commerce, platform ecosystems, payments, or fintech models.
• Advanced proficiency with Excel, Sheets, BI or data visualization tools, and presentation/storytelling tools.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.