Senior Manager, Marketing Strategy

Responsibilities

• Define and lead integrated campaign strategies that connect audience segmentation, personas, content, digital engagement, and channel plans to Grainger’s marketing strategy and business priorities.
• Establish campaign and content strategy governance, including standards, processes, decision rights, and review practices that promote quality and consistency across Marketing teams and channels.
• Lead and develop a team of content strategists accountable for campaign strategy from ideation through execution, measurement, and optimization, ensuring work is grounded in customer needs and Grainger’s business objectives.
• Partner with channel leaders, business stakeholders, and external agencies to align campaign objectives, audience needs, messaging, offers, and channel requirements.
• Ensure campaign strategies and content direction are on brief, aligned with approved messaging and brand standards, informed by subject matter experts, and compliant with Legal, safety, and other applicable requirements.
• Define campaign measurement expectations and partner with Marketing and enterprise analytics teams to evaluate performance, communicate business impact, and guide optimization and investment decisions.
• Translate campaign strategy into clear content and creative direction that enables execution teams to deliver coordinated, customer-relevant experiences across channels.
• Oversee connectivity across campaign portfolios, including coordination between targeted campaigns and Brand Awareness efforts, to create a cohesive customer experience and reduce competing messages.

Requirements

• Bachelor's Degree or equivalent experience in Journalism, Business, or Marketing required
• 7+ years experience in Marketing or relevant field required
• Experience developing and leading integrated marketing campaign and content strategies that connect audience needs, messaging, offers, creative direction, and channel plans to business objectives.
• Experience establishing marketing strategy governance, including standards, processes, decision rights, and review practices used across teams or channels.
• Knowledge of audience segmentation, personas, customer journeys, content strategy, and channel planning used to create coordinated customer experiences.
• Experience defining campaign objectives and measurement expectations, interpreting performance data, and translating results into optimization or investment recommendations.
• Experience leading and developing marketing professionals accountable for strategy development, execution, measurement, and optimization.
• Experience influencing senior leaders and aligning cross-functional teams and external partners around campaign priorities, strategic recommendations, and execution requirements

Benefits

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing.
• 18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year.
• 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.
• Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools.
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.