Responsibilities

• Oversee and manage marketing strategies, campaigns, and initiatives to promote products or services with emphasis on digital marketing, marketing automation, and customer journey orchestration across the lifecycle.
• Lead a team of marketing professionals, analyze market trends, develop marketing plans, and collaborate with other departments to achieve business objectives.
• Design and optimize lead nurture programs and automated journeys to drive engagement and conversion.
• Monitor and evaluate marketing performance, identify areas for improvement, and make strategic decisions to drive business growth.
• Own lifecycle marketing strategy including segmentation, targeting, and automated journey design.
• Plan and execute multi-channel campaigns (digital, email, social, events, content) and drive digital-first campaign execution leveraging marketing automation platforms.
• Manage, mentor, and grow a high-performing marketing team; collaborate with sales, product, and other departments.
• Build and optimize automated lead nurture programs and customer journeys (e.g., using Salesforce Marketing Cloud).
• Oversee development of marketing content, collateral, and creative assets; manage budgets, forecasts, and resource allocation.
• Identify market opportunities, trends, and customer insights through research and analytics.

Requirements

• Bachelor's Degree or equivalent experience.
• 7+ years of marketing experience with at least 2-3 years in a managerial or senior-level role, preferably with a health plan, managed care, or healthcare organization.
• Proven track record of developing and executing marketing strategies; experience building automated customer journeys, lead scoring models, and nurture programs.
• Proficiency in marketing tools / automation platforms (Google Analytics, HubSpot, Marketo, Salesforce, social media platforms, CMS, ad platforms, design software, Marketing Cloud, AI); hands-on experience with Salesforce Marketing Cloud strongly preferred.
• Strategic Planning: ability to develop and articulate long-term marketing strategies aligned with business goals.
• Analytical Thinking: strong data analysis and interpretation skills.
• Excellent communication, writing, and presentation skills.
• Digital Marketing expertise including SEO/SEM, email marketing, social media, paid advertising, and analytics; deep expertise in email automation, segmentation, and journey orchestration.
• Lead Complex Initiatives; Project Management; Collaboration; Leadership & Team Management.
• Advanced PC Skills including: Email, Word, Excel, PowerPoint, Outlook, and Teams.

Preferred

• Interest in AI and its power to transform how we operate and serve our members.

Benefits

• An annual employee bonus program
• Robust Wellness Program
• Generous paid-time-off (PTO)
• Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday
• Excellent 401(k) Retirement Saving Plan with employer match and contribution
• Robust employee recognition program
• Tuition reimbursement
• Opportunity to make a difference to our members and our community