Responsibilities

• Lead the execution of MCU’s marketing strategy by translating enterprise priorities into actionable plans that drive deposit growth, loan production, member acquisition, engagement, and product adoption.
• Deliver complete marketing programs across all elements of the marketing mix: advertising, public relations, digital marketing, in-branch, email, social media, sponsorships, events.
• Establish clear ownership, timelines, milestones, and KPIs across all marketing initiatives while holding internal teams accountable for results.
• Oversee the end-to-end delivery of integrated campaigns across branches, contact center, digital, and other member channels to ensure consistent execution and member experience.
• Maintain a centralized campaign calendar, prioritizing initiatives based on strategic impact, business need, and departmental capacity.
• Monitor campaign and channel results, identify risks or underperformance early, and drive corrective actions to improve speed, efficiency, and ROI.
• Standardize workflows, intake processes, approvals, and campaign management practices while ensuring compliance with regulatory, legal, and brand standards.
• Support enterprise initiatives including product launches, branch expansions, and digital enhancements
• Lead a culture of accountability, urgency, collaboration, and continuous improvement that strengthens execution discipline and delivers measurable business impact.
• Perform other duties as required