Responsibilities

• Support marketing insights, reporting, and analytics to optimize investment decisions across brands and channels
• Maintain cross-channel marketing databases and collaborate with data engineering and data science teams on internal marketing mix modeling (MMM) build-out
• Translate predictive models and simulations into actionable marketing strategy recommendations
• Conduct marketing experiment design, execution, and analysis across channels
• Conduct internal marketing analyses including monthly reporting and synthesis of actionable insights from statistical models
• Manage relationships with external media and measurement vendors and review deliverables for quality and accuracy
• Provide measurement and analysis support to internal marketing, research, and strategy teams across brand and performance functions

Requirements

• 5+ years in marketing analytics with hands-on experience in quantitative analysis; bachelor's degree in marketing analytics, statistics, data science, or a related field
• Cross-channel marketing measurement experience spanning TV, digital, programmatic, social, and OOH
• Working knowledge of statistical testing, marketing mix modeling, multi-touch attribution, and incrementality testing
• Experience working with 3rd party measurement vendors and their products
• Strong communication skills with demonstrated ability to present insights to senior and executive audiences
• Proficiency in Tableau and data visualization best practices
• Regular, on-site attendance at the workplace for a minimum of four (4) days per week is an essential function of the position

Preferred

• Hands-on comfort using AI tools as part of day-to-day work
• Ability to communicate statistical findings clearly to non-technical audiences
• Background in entertainment, media, or consumer industries

Benefits

• medical/dental/vision benefits
• insurance
• a 401(k) plan
• paid time off
• other benefits in accordance with applicable plan documents