Clio

Senior Manager, Marketing Data & Analytics

USA (Remote)

$177K/yr – $265K/yrSenior Level8+ years expFull time

Posted 13 hrs ago

Job Summary

Own and drive marketing analytics, data governance, and forecasting, partnering with Marketing, Data Science, and Web teams to build a center of excellence and optimize ROI.

  • Define analytics roadmap with marketing teams and Insights
  • Lead marketing attribution and channel mix decisions
  • Own web analytics, experimentation, and data platforms

Job Description

Responsibilities

  • Strategy and Roadmap
  • Develop marketing analytics and insights roadmap working collaboratively with and assessing the needs of marketing teams and the Data Science and Insights team
  • Create a center of excellence for marketing data and reporting that enables 100+ marketers worldwide
  • Serve as a strategic partner for the marketing leadership team and CMO
  • Marketing ROI
  • Lead marketing attribution, choosing the right model for each question (first touch, last touch or W-shaped) and using multi-touch attribution to guide channel mix and budget decisions
  • Providing actionable insights and recommendations on improving return across marketing channels, business segments and the customer lifecycle, including acquisition, retention and expansion.
  • Evaluate marketing program performance metrics and identify areas for optimization, recommending testing methodologies and iterative improvements to maximize program effectiveness.
  • Web Analytics and Experimentation
  • Own high-level web performance reporting in partnership with the Web team, and dig in when results shift

Requirements

  • Direct experience at a high growth B2B SaaS company, ideally with a product-led growth or free trial motion
  • 8+ years of direct experience working in marketing analytics/decision science/management consulting
  • 3+ years of people management
  • Proficiency in complex data analysis and analyzing the performance of online and offline marketing campaigns
  • Proficiency with web analytics, CDPs, data pipeline, data visualization, marketing automation and sales automation platforms, CRM, multi-touch attribution, a/b testing, and AI. Experience with Amplitude, Google Analytics, Segment, Looker, Salesforce, Optimizely, Dreamdata, and HubSpot is a huge plus.
  • Demonstrated marketing analytics expertise including martech, attribution, forecasting, and testing roadmaps
  • Strong presentation and communication skills to distill results into actionable insights and recommendations
  • Serious bonus points if you have: A graduate degree in a relevant quantitative discipline

Preferred

  • A graduate degree in a relevant quantitative discipline (computer science, statistics, data science)

Benefits

  • Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
  • Hybrid work environment, with expectation for local Clions to be in office minimum twice per week. (Find your Hub)
  • Flexible time off policy, with an encouraged 20 days off per year.
  • $2000 annual counseling benefit
  • RRSP matching and RESP contribution
  • Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

Clio

4.0 Glassdoor

Clio is the world's leading provider of legal technology, providing lawyers with low-barrier, affordable solutions to manage and grow their firms more effectively, more profitably, and with better client experiences. Our products redefine how lawyers manage their firms by equipping them with the tools they need to run their firms securely from any device, anywhere.For over 17 years, we have been at the forefront of creating innovative, cloud-based solutions tailored to the unique needs of the legal industry. Clio is the legal industry’s only end-to-end software solution for law firms, powering every aspect of the client journey from intake to invoice. Through our innovative platform design, Clio centralizes multiple products, legal payments, technology integrations, and legal workflows in one operating system, so legal professionals can focus on doing what they do best—lawyering.We have earned the endorsement from over 100+ law societies and bar associations around the world, including recognition from all 50 state bar associations in the United States. We take immense pride in the fact that Clio has the most 5-star reviews of any legal practice management software.With global headquarters in Vancouver, Canada, Clio boasts a diverse and talented workforce of 1,500 employees and has offices in Toronto, Calgary, Dublin, and Sydney. Our impact reaches far and wide, with more than 150,000 legal professionals that use our technology, spanning across 130 countries. Our robust ecosystem includes partnerships with over 280 app integration partners and 100 Clio Certified Consultants.

Founded in 2008
Vancouver, British Columbia, CAN
1.8K employees (162 in marketing)
www.clio.com
75% recommend to a friend
86% CEO approval

Salaries

Posted range

$177K/yr – $265K/yr

Taken straight from the job posting.

Marketing Analytics median pay in the United States

$110K/yr

Most pay falls between $86K and $158K. Based on 2,066 salaries.

See all Marketing Analytics salariesSee more Marketing Analytics jobs
See all Clio salaries

Marketing Team

Marketing Team Size
108 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

People

Founders / CEO

Eric Masella
Eric Masella
Founder
At the company for 4 years 3 months
Amin M.
Amin M.
Founder
At the company for 5 years 3 months

Funding

Total Funding
$1.3B
Last Raise
Series F, 1 years ago

Traffic Signals

Monthly Visitors
6.6M
Monthly Google Ads Budget
$481.1K
Traffic Source Mix
Search
19.4%
Direct
77.3%
Referral
2.9%
Social
0.1%
Paid
0.3%

Headcount Trend

Current headcount: ~1.8K