Data Analyst, Marketing

Responsibilities

• Analyze user and customer behaviors and interactions, identifying trends, segment differences, and preferences to optimize engagement strategies and improve interactions, conversion rates, and outcomes.
• Collaborate with sales, marketing, business, and product teams to develop and refine customer segmentation within our funnels based on behavioral and engagement data.
• Build and maintain dashboard views and reports, guaranteeing data transparency, accessibility, and value.
• Design and implement experiments that improve efficiency, drive growth, and lead to investment decisions.
• Partner closely with product, marketing, sales, and UX teams to define meaningful metrics and build dashboards to supervise performance across the user journey.
• Establish consistent and durable definitions, reporting practices, and calculation methods for critical organizational metrics.
• Provide regular updates to collaborators, highlighting significant insights, actionable suggestions, and goals based on data.
• Proactively investigate root causes of aberrant data and find opportunities for optimization.
• Identify and recommend improvements to data sources and critical metric definitions.
• Leverage data mining skills and tools (ie, GA4, Amplitude) to track performance and ensure accurate and timely reporting.

Requirements

• Bachelor's degree or equivalent experience.
• 3-6 years of data analytics experience in marketing or product analytics, preferably in a digital-first environment
• Proficiency in analytics tools (e.g., Amplitude, Google Analytics GA4, Adobe Analytics) and data visualization platforms (e.g., Power BI, Salesforce).
• Strong analytical skills with the ability to translate sophisticated data into actionable insights and communicate complex insights to cross-functional collaborators.
• Proficiency in querying data, data visualization, and advanced database modeling skills.
• Bonus: Hands-on experience with GA4, Google Tag Manager, and advertising platforms like Facebook Ads and Google Ads.
• Bonus: Familiarity with experimentation platforms and A/B testing methodologies.