Responsibilities

• Serve as a senior analytics partner across multiple client accounts, acting as a primary point of contact for measurement and insight needs.
• Design and implement measurement frameworks that align to media strategies, business objectives, and client goals.
• Develop test-and-learn approaches, optimization scenarios, and forward-looking analyses to inform decision-making.
• Translate complex data into clear, actionable insights that drive media performance and business outcomes.
• Confidently partner with clients in live discussions, clearly articulating findings, recommendations, and next steps.
• Build and maintain queries, analyses, and models to answer complex client questions using media, behavioral, and performance data.
• Apply critical thinking to determine the right data sources, structures, and methodologies for each use case.
• Support advanced analytics initiatives such as media mix modeling, incrementality analysis, or similar performance frameworks.
• Understand and connect data across delivery, conversion, and web analytics sources to create a complete performance narrative.
• Lead the design and delivery of dashboards, forecasts, scenario plans, and performance reporting using BI tools.

Requirements

• 7+ years of experience in analytics, reporting, or a related field, with hands-on experience in performance or marketing analytics.
• Proven ability to design and deliver measurement frameworks across multiple digital marketing channels.
• Strong hands-on experience building queries and analyses from raw data; comfort choosing the right data model for the question at hand.
• Experience with dashboarding and data visualization; Tableau experience strongly preferred.
• Familiarity with marketing and audience platforms (e.g., Google, Meta, Adobe, Salesforce) and data integration tools such as Adverity, Fivetran, Funnel, or ChannelMix.
• Exposure to media mix modeling, incrementality testing, or similar advanced analytics approaches.
• Confident, concise communicator who can present insights clearly and thoughtfully to client stakeholders.
• Highly organized, accountable, and able to ramp quickly in a fast-moving, ambiguous environment.
• Curious, proactive problem-solver who thrives in a figure-it-out culture.
• Experience mentoring or guiding analysts is a plus; prior formal people management experience is not required.