Senior Manager, Marketing Analytics - Cards at Upgrade | Wilmington, DE | $140K/yr – $190K/yr

Upgrade

Senior Manager, Marketing Analytics - Cards

Wilmington, DE (Unknown)

$140K/yr – $190K/yrSenior Level7+ years exp

Posted 2 months ago

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Job Summary

Own the end-to-end analytics backbone for growth and portfolio optimization, turning data into revenue-driven decisions across marketing investments, CAC, LTV, and credit portfolio profitability.

Build and maintain growth analytics to optimize targeting, channel mix, and CAC while upholding policy thresholds.
Develop bottom-up unit economics and cohort analyses to inform investor narratives and portfolio performance.
Collaborate with Product, Risk, and Data teams to translate complex datasets into decision-ready insights for executives.

Job Description

Responsibilities

Lead the marketing investment cycle collaborating across credit, finance, and strategy teams to launch marketing campaigns
Architect and launch the firm's first optimization engine to target prospects, maximizing expected economics while maintaining policy thresholds
Partner closely with Growth Marketing teams to optimize campaign targeting, channel mix, creative performance, and customer acquisition cost (CAC)
Build and maintain bottom-up business unit economic growth forecasts
Produce the quantitative outputs that support investor reporting and capital market narratives, including securitization performance analytics and portfolio stratifications
Build and own the account valuation (unit economics) models that underpin credit card investment decisions
Evaluate cardholder engagement trends, spend behavior, utilization, rewards engagement, and retention drivers
Conduct cohort analyses to understand customer lifecycle performance
Partner with Product and Risk teams to evaluate customer quality, credit performance, and unit economics
Design and measure A/B and multivariate tests to improve economic outcomes

Requirements

7+ years of experience in marketing analytics, business analytics, growth analytics, or related analytical roles
3+ years of experience supporting credit card, lending, banking, or fintech products strongly preferred
Strong understanding of card economics, acquisition funnels, customer lifecycle metrics, and portfolio performance
Advanced SQL skills and experience working with large-scale datasets
Experience with BI and visualization tools such as Tableau, Power BI, or similar
Proficiency in statistical analysis and experimentation methodologies
Experience using Python or similar analytical programming languages preferred
Exceptional communication and storytelling skills with the ability to influence executive stakeholders
Highly organized, intellectually curious, and comfortable operating in fast-paced, high-growth environments

Preferred

Experience in consumer fintech, digital banking, BNPL, or credit card organizations
Familiarity with credit policy mechanics: application decisioning, risk-tiering, and the linkage between origination quality and portfolio performance
Prior people leadership or team management experience