Senior Manager, Marketing Analytics - Cards at Upgrade | Philadelphia, PA | $140K/yr – $190K/yr

Senior Manager, Marketing Analytics - Cards

Philadelphia, PA (Unknown)

$140K/yr – $190K/yrSenior Level7+ years exp

Posted 4 months ago

Job Summary

Own the organization’s data-driven growth and portfolio economics by designing, implementing, and optimizing marketing investments, analytic models, and performance reporting to maximize CAC efficiency and LTV across credit-market campaigns.

Growth Analytics & Optimization: Build and operate an optimization engine, guide campaign targeting, channel mix, and CAC with governance on policy thresholds.
Economics & Forecasting: Create bottom-up growth forecasts and unit-economics models; translate numbers into investor-ready narratives and securitization analyses.
Insights & Storytelling: Conduct cohort analyses, A/B testing, and predictive modeling to inform senior leaders and drive actionable improvements across acquisition, retention, and portfolio profitability.

Job Description

Responsibilities

Lead the marketing investment cycle collaborating across credit, finance, and strategy teams to launch marketing campaigns
Architect and launch the firm's first optimization engine to target prospects, maximizing expected economics while maintaining policy thresholds
Partner closely with Growth Marketing teams to optimize campaign targeting, channel mix, creative performance, and customer acquisition cost (CAC)
Build and maintain bottom-up business unit economic growth forecasts
Produce the quantitative outputs that support investor reporting and capital market narratives, including securitization performance analytics and portfolio stratifications
Build and own the account valuation (unit economics) models that underpin credit card investment decisions
Evaluate cardholder engagement trends, spend behavior, utilization, rewards engagement, and retention drivers
Conduct cohort analyses to understand customer lifecycle performance
Partner with Product and Risk teams to evaluate customer quality, credit performance, and unit economics
Design and measure A/B and multivariate tests to improve economic outcomes
Identify opportunities to improve conversion rates, portfolio profitability, and lifetime value (LTV)
Deliver actionable recommendations through statistical analysis, forecasting, and predictive modeling
Support executive decision-making with clear storytelling and concise business recommendations
Translate large, complex datasets into meaningful insights for both technical and non-technical stakeholders
Collaborate with Data Engineering and BI teams to improve data quality, accessibility, and scalability
Drive consistency in KPI definitions, reporting methodologies, and attribution frameworks
Mentor and develop junior analysts and foster a data-driven culture across the organization
Serve as a trusted advisor to senior leaders on growth strategy, portfolio trends, and marketing investment decisions

Requirements

7+ years of experience in marketing analytics, business analytics, growth analytics, or related analytical roles
3+ years of experience supporting credit card, lending, banking, or fintech products strongly preferred
Strong understanding of card economics, acquisition funnels, customer lifecycle metrics, and portfolio performance
Advanced SQL skills and experience working with large-scale datasets
Experience with BI and visualization tools such as Tableau, Power BI, or similar
Proficiency in statistical analysis and experimentation methodologies
Experience using Python or similar analytical programming languages preferred
Exceptional communication and storytelling skills with the ability to influence executive stakeholders
Highly organized, intellectually curious, and comfortable operating in fast-paced, high-growth environments

Preferred

Experience in consumer fintech, digital banking, BNPL, or credit card organizations
Familiarity with credit policy mechanics: application decisioning, risk-tiering, and the linkage between origination quality and portfolio performance
Prior people leadership or team management experience

Benefits