Senior Manager of Loyalty Marketing at The TJX Companies, Inc. | Framingham, MA | $117K/yr – $152K/yr

Senior Manager of Loyalty Marketing

Framingham, MA (Hybrid)

$117K/yr – $152K/yrSenior Level10+ years expFull time

Posted 5 months ago

Job Summary

Drive data-driven loyalty marketing leadership for TJX Rewards, guiding cross-channel campaigns and partner collaboration to acquire, engage, and retain customers.

Must-have: Bachelor’s degree plus 10+ years of agency or client-side marketing experience.
Must-have: 4+ years of people-leader experience developing talent.
Standout: Hybrid in-office requirement in Framingham, MA with multi-channel, cross-functional influence.

Job Description

Responsibilities

Work across TJX divisions and our bank partner to steward the TJX Rewards loyalty program
Lead a team to envision and implement data-driven marketing strategies, communications and campaigns that drive program acquisition, engagement and retention
Translate business priorities, brand strategies, and insights into actionable strategic plans
Oversees TJX and bank-led marketing campaigns, delivering flawless media and creative execution across channels including in-store, email, direct mail, paid media, events, and digital experience
Work closely with TJX brand partners to provide loyal customers with exclusive opportunities to engage with the brands they love, fueling brand loyalty and encouraging cross-brand shopping
Ensure cohesive creative development that upholds TJX Rewards brand tone, visual identity and positioning across platforms
Socialize loyalty plans to advise and engage key partner audiences
Measure program impact and manage costs

Requirements

Bachelor’s degree plus 10+ years of agency or client-side marketing experience
4+ years of people-leader experience with a deep dedication to developing talent
Demonstrated experience envisioning marketing strategies and driving creative execution across a breadth of marketing channels
Proven ability to assess complex data analytics and insights, synthesize opportunities and develop actionable strategic plans across different audiences
Effective problem-solver and agile strategic problem solver with the capacity to manage a complex, multi-dimensional scope
Broad understanding of the retail, loyalty, and cultural landscape with a passion for understanding consumer needs and behaviors
Collaborative relationship builder with proven experience influencing cross-functional partners
Strong oral and written communicator, adept at presenting sophisticated concepts in an easy to understand and actionable way
Excellent project management skills and comfortable working in a collaborative, fast-paced environment
High degree of proficiency with Microsoft Office products
This position is hybrid requiring at least two days per week in the Framingham, MA office and is not open to remote

Benefits

Associate discount; 401(k) match; medical/dental/vision; HSA; health care FSA; life insurance; short/long-term disability; paid holidays/vacation /sick/bereavement/parental leave; EAP; incentive programs for management; auto/home insurance discounts; tuition reimbursement; scholarship program; adoption/surrogacy assistance; smoking cessation; child care/cell phone discounts; pet/legal insurance; credit union; referral bonuses

The TJX Companies, Inc.

3.6 Glassdoor

TJX is the leading off-price apparel and home fashions retailer in the U.S. and worldwide, with four global home offices, seven brands, nearly 4,700 stores in nine countries, and five distinctive branded e-commerce sites. As Associates, we make a difference with our contributions—collaborating in delighting shoppers with hidden treasures.

Founded in 1976

Framingham, Massachusetts, USA

53K employees (4,526 in marketing)

jobs.tjx.com

65% recommend to a friend

82% CEO approval