Responsibilities

• Own SG Rewards end to end: member value proposition, earn and burn mechanics, tiers and benefits, activation and engagement layers, and the multi-year roadmap.
• Build a program that feels distinctly like sweetgreen. Members should be able to describe why it's worth belonging to without mentioning a discount.
• Sequence loyalty mechanics against the marketing calendar so menu drops, brand moments, and new restaurant openings each land with loyalty-specific value behind them.
• Evolve offer logic and discount governance in partnership with Finance, optimizing who, what, when, why, and how much to maximize the ROI of every discount dollar and continually strengthen the SG Rewards program economics.
• Define what each owned channel is for, how messages sequence across a member's journey, and how frequency is governed across the base.
• Partner creatively across marketing teams (Brand, Creative, Social, PR, Local) to create engaging campaigns that are distinctively sweetgreen, adapted to each channel and the customer context, and drive conversion and engagement with our customers.
• Set audience and segmentation strategy grounded in behavior, and refine journeys continuously to eliminate friction in the customer experience.
• Develop SGs personalization approach across the customer journey in partnership with Product.
• Lead strategy and concept for lifecycle programs (onboarding, frequency building, deceleration and win-back, tier progression) before execution begins.
• Own the martech roadmap and vendor strategy, including requirements for future capability needs like decisioning and personalization.

Requirements

• 8+ years in CRM, lifecycle, or loyalty, including direct ownership of a consumer loyalty program
• Experience managing and developing a team
• Strong customer analytics skills. You are comfortable with SQL and BI tools and fluent in experiment design, holdouts, and incrementality
• Financial acumen. You can work with program economics models, discount ROI, and the P&L impact of an offer construct
• Strategic. You lead with a point of view and a concept, then bring the data and the plan to support it
• Brand instinct. You can create programs and moments that drive conversion and brand love.
• Comfortable with ambiguity. You can operate on problems with no precedent and get to a defensible answer
• Cross-functional leadership. You can align Product, Finance, Data, Brand, Ops, and Creative without formal authority

Preferred

• Hands-on experience with Braze, SessionM, Hightouch, or comparable loyalty and CRM platforms
• Familiarity with a modern data stack (Snowflake, AI)
• Familiarity with decisioning concepts like Next Best Action or Next Best Offer, and how to operationalize them
• Background in restaurant, retail, or another high-frequency consumer category

Benefits

• Highly competitive pay + bonus plan
• Three different medical plans to suit your and your family's needs
• Dental and Vision insurance
• Flexible PTO plan
• 401k program
• Employee HSA and FSA
• Complimentary greens
• An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
• To live the sweetlife and celebrate your passion + purpose
• A collaborative team of people who live our core values and have your back