Responsibilities

• Develop and execute the end-to-end lifecycle marketing strategy, including onboarding, engagement, retention, and win-back programs.
• Manage and optimize automated marketing workflows and triggered campaigns across multiple channels.
• Partner with the data and analytics team to segment the customer database and deliver highly personalized content.
• Lead A/B testing and optimization efforts to improve key metrics such as open rates, click-through rates, and conversion rates.
• Collaborate with creative and content teams to develop compelling copy and visuals for all lifecycle campaigns.

Requirements

• 6+ years of experience in lifecycle marketing, CRM, or email marketing.
• Proven track record of driving customer engagement and retention through data-driven marketing strategies.
• Experience with marketing automation platforms (e.g., Braze, HubSpot, or Salesforce Marketing Cloud).
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent communication and project management skills.

Benefits

• Comprehensive benefits: We offer an inclusive benefits package to support your overall well-being. Eligibility depends on your role and employment status.