Senior Manager, Lifecycle Marketing (CRM & Reactivation)

Responsibilities

• Own email, push notification and in-app messaging as a single lifecycle function for Skillz Platform — strategy, calendar, execution and measurement.
• - Own reactivation marketing end to end: cohort definition, offer design, ROI gating against held-out controls, step-downs and exclusion rules for perpetual reactivators.
• - Own CleverTap journey design and execution once ownership transfers from Product, and drive onboarding of remaining titles as SDK 26 coverage expands.
• - Make every campaign measurable: holdout-audited incremental NGR per campaign, CTR by channel and game, deliverability, and unsub/opt-out guardrails.
• - Enforce messaging hygiene — one notification per campaign per player, mutually exclusive segments, contextual interstitial triggers, and segment→campaign attribution so no segment is orphaned.
• - Design reactivation and win-back offers within the incentive rules: above-30% bonuses reserved for genuine reactivation, framed as rare and limited.
• - Manage the Email Marketing Manager and build the lifecycle bench.
• - Partner with Analytics for holdout design and reads, Game LiveOps for surface slates, Launch GTM for feature adoption campaigns, and Product for messaging machinery and PN observability.
• - Report weekly: what was sent, what it earned, what is being retired, and what needs unblocking.

Requirements

• 6–10 years in lifecycle / CRM / retention marketing for a consumer mobile product, including direct ownership of a reactivation or win-back program.
• Deep hands-on experience with a lifecycle platform — CleverTap strongly preferred ; Braze, MoEngage, Iterable or WebEngage acceptable — including journey building, segmentation and frequency management.
• Ran holdout-based incrementality measurement on messaging campaigns and can evidence a campaign they killed on the number.
• Real-money gaming, online gambling, fantasy sports, fintech or e-commerce with a wallet/deposit economy strongly preferred.
• Owned push notification deliverability and opt-in economics, including double-dialogue opt-in patterns and the constraints of iOS re-enablement.
• Comfortable partnering with Product on instrumentation gaps and with Analytics on independent scoring; experience taking over tooling ownership from another function is a plus.

Benefits

• Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your entire family.
• Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more.
• Perks: We believe in enhancing your work experience. Enjoy daily breakfast, lunch, dinner, snacks, Friday Happy Hours, insurance, and many more. We also offer competitive paid time off (PTO) & company holidays to help you recharge and pursue your passions.