Senior Manager, Lifecycle Marketing at Bilt | New York City, NY | $120K/yr – $150K/yr

Bilt

Senior Manager, Lifecycle Marketing

New York City, NY (On-site)

$120K/yr – $150K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end lifecycle programming in Braze with a focus on personalized journeys, cross-team collaboration, and experimentation that moves activation, retention, and revenue.

Lifecycle orchestration: build personalized journeys and robust QA to ensure timely, relevant messages.
Content and templates: evolve HTML/CSS, Liquid driven emails and content targeting at the user level.
Velocity and governance: stand up dashboards with data, optimize via insights, and partner with product marketing to surface experiments and growth opportunities.

Job Description

Responsibilities:

Develop and build highly personalized, contextual lifecycle journeys in Braze that address key business goals across teams
Create and evolve email templates to effectively scale and automate lifecycle programming, using HTML/CSS and Liquid
Arbitrate content at the user level to ensure members see the most relevant content at the right time
Stand up lifecycle dashboards in partnership with the data team to continuously monitor campaign volumes and metrics
Report on campaign performance and use insights to continuously optimize lifecycle content
Work closely with product marketers to map user journeys and identify opportunities for experimentation and growth
Find efficiencies in the lifecycle workflow by integrating and leveraging AI tooling
Implement rigorous campaign QA processes to ensure flawless execution
Collaborate with engineering teams on technical implementations and eventing architecture

Requirements:

5+ years of lifecycle marketing experience
Strong intuition for the user and ability to balance customer experience with business needs
Extensive experience working in Braze with strong knowledge of Liquid
Expertise building emails with HTML and CSS
Background working with engineering to trigger, power, and automate campaigns in Braze
Exposure to martech platforms such as Census, Segment, FullStory, etc.
Strong communication skills, creative problem-solving ability, and attention to detail
Thrives in a fast-paced, startup environment with ambiguity

Preferred:

Design and/or copywriting skills
Experience with email deliverability

Benefits:

Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one.
401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there.
Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive.
UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for you as often as you need it.
Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt.
Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week.

Bilt

3.1 Glassdoor

One of the biggest paper manufacturing company in South East Asia( US 3.5 bn enterprize). Also ventured recently into Retail sector through the launch of its new brand P3(Paper Print Pens) which includes office supplies products.P3 retails stores are being opened across all locations in the country mainly in corporate hubs as well shopping malls. It also supplies these products directly on a corporate level through its B2B vertical.

Founded in 1942

IND

1.3K employees (20 in marketing)

www.bilt.com

60% recommend to a friend