Responsibilities

• Partner closely with the SVP of Marketing to help define and evolve lifecycle engagement strategy across acquisition, pre-cruise, onboard, and post-cruise experiences
• Translate lifecycle strategy into clear roadmaps, programs, and journey frameworks
• Support the development of a cohesive end-to-end guest and advisor journey across all touchpoints
• Execute and continuously optimize lifecycle programs spanning onboarding, engagement, retention, loyalty, and win-back
• Identify and activate opportunities to increase customer lifetime value, repeat engagement, and direct bookings
• Collaborate with Product, Operations, Revenue Management, Sales, and Technology teams to ensure lifecycle strategies are effectively executed across the full guest experience
• Help bridge marketing strategy with real-world guest interactions, ensuring alignment across pre-travel, onboard, and service touchpoints
• Support cross-functional initiatives that connect data, teams, and touchpoints into a unified engagement model
• Lead execution of lifecycle programs across core audiences: Prospects: lead generation and nurturing; Guests: pre-, during, and post-cruise lifecycle; Travel advisors: engagement and retention
• Ensure lifecycle touchpoints are orchestrated into a seamless and connected experience across channels

Requirements

• 7–10 years of experience in lifecycle marketing, CRM, or customer engagement
• Experience executing lifecycle strategies across full-funnel customer journeys
• Strong working knowledge of segmentation, personalization, and customer data
• Experience working across both direct-to-consumer and partner ecosystems
• Proven ability to collaborate cross-functionally beyond marketing, including with product and operations teams
• Experience with CRM and marketing technology platforms (Salesforce or similar)
• Strong analytical mindset with ability to translate insights into action

Preferred

• The ideal candidate is both a strategic thinker and hands-on operator who combines customer insight, CRM expertise, and executional excellence to drive measurable business impact.