Senior Manager, International Product Marketing

Lehi, UT (Unknown)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own regional go-to-market strategies, localization, and field enablement to translate global product marketing into region-specific plans that drive launches, adoption, and measurable impact across markets.

  • International Market Strategy: Identify insights, adapt messaging, and support global launches across regions.
  • Execution & Enablement: Build scalable launch models, local toolkits, and field training to accelerate adoption.
  • Collaboration & Optimization: Provide regional insights to global teams, collaborate across International Product, Brand, Sales, and Digital, and drive KPI-driven performance improvements.

Job Description

Own regional go-to-market strategies, localization, and field enablement to translate global product marketing into region-specific plans that drive launches, adoption, and measurable impact across markets.

  • International Product Marketing Strategy: Identify consumer insights and market trends; Execute global strategies across regions; Adapt positioning and messaging for local markets; Support launches and campaigns.
  • Go-to-Market Product Marketing Leadership: Partner with international markets on go-to-market strategy and launch frameworks; Develop scalable launch models across regions; Partner with regional teams for execution; Deliver localized toolkits.
  • Field-Centric Product Tools & Engagement: Equip field leaders with product tools; Support training and adoption.
  • Collaboration & Leadership: Provide regional insights to global teams; Partner cross-functionally across International Product, Brand, Sales, and Digital.
  • Performance & Optimization: Define KPIs to measure product success and optimize marketing strategies; Analyze sales data, customer feedback, and market performance; Drive innovation and process improvements.

Requirements

  • Degree in Marketing, Business Administration, or a related field.
  • 7-10 years of experience in product marketing or brand management.
  • Experience in the MLM industry, wellness, personal care, or consumer goods.
  • Global marketing experience is a must - specifically APAC regions.
  • Supervisory responsibility: This job may have supervisory responsibilities.

Preferred

  • Experience in the MLM industry, wellness, personal care, or consumer goods.
  • Global marketing experience is a must - specifically APAC regions.
  • Degree in Marketing, Business Administration, or a related field.
  • 7-10 years of experience in product marketing or brand management.
Young Living Essential Oils logo

Young Living Essential Oils

Through the painstaking steps of our proprietary Seed to Seal® production process, we produce the best, most authentic essential oils in the world. We are committed to providing pure, powerful products for every family and lifestyle, all infused with the life-changing benefits of our essential oils.Our community of wellness started small in 1993, when D. Gary Young and Mary Young developed their first organic herb farming and distillation operation. At the time, Gary Young had already discovered the incredible power of essential oils, but because the quality of available oils varied so greatly, he’d been unable to fully harness their potential. Mary’s previous experience in the direct-selling industry enabled the Young's to fulfill their vision and establish a business that would empower its members to share truly pure essential oils with the world.After establishing Young Living in 1994, the Young's developed more farmland in Utah and Idaho and began cultivating lavender, peppermint, melissa, clary sage, and many other herbs. Fueled by a growing demand for top-quality essential oils, Young Living designed and built the largest, most technologically advanced essential oil distillery in North America. In harmony with these efforts, Young Living developed its groundbreaking Seed to Seal® process, which preserves the integrity and potency of essential oils through every step of the production process.Headquartered in Lehi, Utah, with offices in Australia, Europe, Canada, Japan, and Singapore, as well as farms around the world, Young Living stays true to the Young's original vision. With our steadfast commitment to essential oil purity, we’ve inspired millions of people everywhere to experience nature's gifts of wellness, to create abundance as Young Living members, and to discover new opportunities for lifelong transformations.

Founded in 1993
Lehi, Utah, USA
12K employees (1,085 in marketing)

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$119.7K
Traffic Source Mix
Search
35.5%
Direct
58.9%
Referral
3.4%
Social
1.4%
Paid
0.6%

Headcount Trend

Current headcount: ~12K

Marketing Team

Marketing Team Size
790 (7% of company)
Median Career Experience
16 years
Median Tenure
9.4 years

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