Rural King Supply

Senior Manager of Integrated Marketing

Mattoon, IL (On-site)

$76K/yr – $90K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own Rural King brand creative from concept to shelf, directing internal and agency teams, shaping visual identity, and ensuring consistent, asset-backed experiences across in-store and digital touchpoints.

  • Own brand creative and visual identity across retail, packaging, print, and digital media.
  • Own processes, asset library, and collaboration with marketing, merchandising, and store ops for fast, cohesive delivery.
  • Own cross-functional partnerships with VP Marketing and pricing/planning to activate the integrated marketing strategy.

Job Description

Responsibilities

  • Lead the internal creative team and external agency partners to develop impactful creative content that exemplifies the differentiation of Rural King vs. competitors.
  • Lead work to compel and cohesive creative solutions that align with the Rural King brand's values and resonate with the target audience
  • Develop, optimize, and enhance processes to automate, track, and streamline work.
  • Partner with various external agency partners to develop, update, and enhance Rural King’s visual identity and branding.
  • Develop and direct overall brand creative and visual identity work for the Rural King.
  • Develop and execute creative concepts that align with the brand's visual identity and guidelines.
  • Create and maintain a library of brand assets, including logos, typography, color palettes, and visual elements.
  • Develop a content development strategy to build content necessary to support personalization and diversification of Rural King’s media strategy.
  • Partner with the VP of Marketing, and Director of Pricing and Marketing Planning to develop content and creative necessary to activate the Rural King integrated marketing strategy.
  • Collaborate with cross-functional teams, including Store Operations, Space Planning and Marketing teams to understand creative needs and objectives, and create impactful, and visually appealing retail store layouts.

Requirements

  • At least 5 years of operations/process management experience and bachelor’s degree or equivalent combination of experience and education.
  • Proficiency in marketing automation tools.
  • Excellent verbal and written interpersonal and communication skills.
  • Strong understanding of retail business practices.
  • Excellent negotiation and conflict resolution skills.
  • Demonstrated ability to adapt in a fast-paced environment.
  • Strong analytical and problem-solving skills.
  • Excellent organizational skills and attention to detail.
  • Demonstrated ability to coach and mentor team members.
  • Strong supervisory and leadership skills.

Preferred

Benefits

  • 401(k) plan that provides a 100% match on the first 3% of your contributions and 50% of the next 2%
  • Healthcare plans to support your needs
  • Virtual doctor visits
  • Access to Centers of Excellence with Barnes Jewish Hospital and Mayo Clinic’s Complex Care Program
  • 15% Associate Discount
  • Dave Ramsey’s SmartDollar Program
  • Associate Assistance Program
  • RK Cares Associate Hardship Program
  • 24/7 Chaplaincy Services
  • Company paid YMCA Family Membership