Responsibilities

• Serve as the marketing lead for a portfolio of Equinox ancillary offerings including Spa, Personal Training, Pilates, and Retail.
• Partner with business leaders to define positioning, messaging, and value propositions that resonate with members.
• Translate commercial priorities into integrated marketing strategies that drive awareness, trial, and repeat engagement.
• Identify opportunities to increase participation across the member lifecycle from onboarding through long-tenured membership.
• Develop seasonal and culturally relevant marketing moments that elevate these offerings as essential components of the Equinox lifestyle.
• Lead end-to-end marketing activation for new programs, initiatives, and offerings across the ancillary portfolio.
• Bring offerings to life across multiple member touchpoints including: Member email and CRM campaigns; In-club marketing and signage; Digital product surfaces and the Equinox app; Social and content integration; Experiential programming and club activations.
• Partner with Brand and Creative teams to ensure all assets meet the premium standards of the Equinox brand.
• Coordinate timelines and deliverables across cross-functional teams to ensure seamless campaign execution.
• Partner with Growth and CRM teams to design lifecycle marketing strategies that increase trial and repeat engagement.

Requirements

• 8+ years of experience in integrated marketing, product marketing, brand marketing, or related roles
• Experience working in hospitality, wellness, fitness, or premium consumer brands strongly preferred
• Demonstrated ability to lead complex cross-functional initiatives from strategy through execution
• Strong strategic thinking combined with hands-on operational execution
• Experience developing integrated marketing campaigns across multiple channels
• Exceptional stakeholder management and communication skills
• Analytical mindset with the ability to translate insights into actionable strategies
• Experience working in Monday.com or similar project management platforms strongly preferred
• Passion for the intersection of performance, wellness, hospitality, and lifestyle

Preferred

• Experience working in hospitality, wellness, fitness, or premium consumer brands strongly preferred
• Experience working in Monday.com or similar project management platforms strongly preferred
• Passion for the intersection of performance, wellness, hospitality, and lifestyle

Benefits

• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop