Responsibilities

• Define and own the long-term strategy, roadmap, and operating model for influencer marketing across North America, aligned with brand, business, and consumer priorities.
• Lead, coach, and develop a high-performing team of influencer marketing professionals, building capabilities and a culture of innovation, accountability, and operational excellence.
• Build and scale a robust creator ecosystem and signature creator program, with the ambition to engage 5,000 + creators and drive advocacy, community engagement, and measurable business outcomes.
• Develop and nurture strategic, long-term relationships with high-impact creators, talent representatives, agencies, platforms, and industry partners.
• Establish lululemon as a market-leading authority in creator marketing by identifying industry shifts and pioneering approaches that elevate brand relevance and competitive advantage.
• Set performance goals and oversee measurement frameworks, analytics, forecasting, and optimization to improve brand awareness, share of voice, consumer engagement, and business impact.
• Partner across Brand, Social, Content, PR, Partnerships, Digital Marketing, Analytics, and Global teams to align priorities and deliver integrated creator initiatives.
• Serve as the organization's subject matter expert on creator trends, platform evolution, consumer behavior, industry innovation, and competitive activity, translating insights into recommendations for senior leadership.

Requirements

• 8 to 10+ years of experience in influencer marketing, creator marketing, social marketing, brand marketing, or a related discipline, with progressively increasing scope and leadership responsibility.
• 3 to 5+ years of people leadership experience, including building, coaching, and developing high-performing teams.
• Proven experience developing and scaling creator or influencer marketing programs that deliver measurable brand and business outcomes.
• Demonstrated success building strategic partnerships with creators, talent representatives, agencies, platforms, and industry stakeholders.
• Partner with Brand, Social, Creative, and Performance Marketing teams to maximize the value of creator content across owned, earned, paid, retail, and community channels.
• Strong strategic thinking, communication, and executive-influence skills, with a track record of aligning senior stakeholders and cross-functional teams around shared priorities.
• Strong analytical and business acumen, including experience with performance measurement, forecasting, investment optimization, and translating insights into clear recommendations.
• Bachelor's degree required; degree in business, marketing, communications, or a related field preferred.

Preferred

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Benefits

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)