Senior Manager, Influencer Marketing

New York City, NY (Hybrid)

$120K/yr – $145K/yrSenior Level5+ years expFull time

Posted 10 days ago

Job Summary

Own and drive global influencer marketing and related PR initiatives across markets and licensing partnerships, delivering content concepts, KPI dashboards, and brand-aligned campaigns while supporting day-to-day activities with the assistant manager.

Job Description

Responsibilities

  • Accelerating Global Advocacy, Public Relations & Influencer Marketing initiatives in support of Senior Director, Global Communications.
  • Managing Global Markets to execute key IM initiatives with excellence and up to license standard.
  • Communicating daily with License Influencer teams to validate content concepts, local influencer marketing campaigns and brand image initiatives
  • Managing Global Influencer Marketing KPIs and monthly VIT reports to senior leadership and license partners
  • Curation of Local Influencer Marketing Guidelines to support brand’s big bet priorities
  • Support Assistant Manager with ongoing day-to-day influencer marketing initiatives including market management, influencer marketing content concepts, casting, moodboards and content approvals.

Requirements

  • 5-7 years of related influencer marketing experience preferably in luxury beauty & fashion space
  • Well-tuned into influencer space as it pertains to fashion & beauty including creator/mega talent relationships
  • Self-starter with close attention to detail, able to execute campaigns and events with excellence
  • Experience in managing global markets within a luxury lens across influencer marketing, public relations & events
  • Ability to develop cohesive reports & analytics using Traackr to communicate to senior leadership

Preferred

  • Previous experience working with license partners
  • Previous in-house experience preferred
  • Hard working, positive & collaborative attitude, passionate, works well within fast-paced start up environment

Benefits

  • Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
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Coty

3.6 Glassdoor

Since 1904, Coty has fearlessly pioneered innovation across the beauty industry. We have a reputation for breaking new ground; a history of ‘firsts’ and ‘bests’ that has laid the foundation for the industry as we know it today. For over a century, our brands have been empowering people to express themselves and create their own vision of beauty. It’s a legacy we’re proud to own and grow. We work hand-in-hand with our people, our partners and our customers. Together, we unleash every vision of beauty. We stand for the beauty of diversity and the diversity of beauty - celebrating and inspiring all the expressions of beauty that exist and that will exist. We honor you, and we honor our planet. We create Beauty That Lasts. A beauty that is both good to people and the world. Our mission is to create a forward thinking beauty; Products that provide new, innovative and simply better science based solutions. Let’s keep making over the beauty world TOGETHER.

Founded in 1904
Amsterdam, North Holland, NL
12K employees (2,245 in marketing)
63% recommend to a friend
76% CEO approval

Salaries

Posted range

$120K/yr – $145K/yr

Taken straight from the job posting.

See all Coty salaries

Funding

Total Funding
$3.5B
Last Raise
$900M
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $900M
  • May 2024
    Post IPO Debt • $541.2M
  • Sep 2023
    Post IPO Equity

Traffic Signals

Monthly Visitors
196.5K
Traffic Source Mix
Search
42.3%
Direct
41.2%
Referral
9.1%
Social
6%
Paid
0.9%

Headcount Trend

Current headcount: ~12.5K

Recent News

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Senior Manager, Influencer Marketing

Coty · New York City, NY · Hybrid