About the Role: Senior Manager, Growth Marketing, Web + Mobile

Location: Remote* | Reports to: Chief Marketing Officer

As Senior Manager, Growth Marketing, you will own and scale Begin’s full-funnel acquisition and growth strategy across web and mobile ecosystems. You will lead the performance marketing engine responsible for driving efficient subscriber growth for product lines HOMER, codeSpark and Little Passports and accelerating Begin’s evolution into the trusted operating system for families.

This is a highly strategic and operational leadership role driving core marketing responsibilities for Begin’s product lines and building strong relationships with counterparts in Learning, Product, Data and Finance. You will oversee acquisition strategy, experimentation, media investment, attribution, forecasting, and funnel optimization across all major paid and emerging channels. You will shape not only how we acquire customers, but how we build a durable, scalable growth system that compounds over time.

You are a sophisticated growth operator who understands modern subscription businesses deeply. You know how to scale acquisition efficiently while protecting brand integrity and customer trust. You are equally comfortable in executive strategy conversations, performance deep dives, and hands-on experimentation reviews.

You thrive in high-growth environments where speed, rigor, creativity, and learning drive competitive advantage.

* Remote Locations: AL, CA, CO, CT, FL, GA, ID, IL, MN, MT,  NY, NC, OH, OR, PA, TN, TX, VT, VA, WA.

What You Will Own

Growth Strategy & Business Leadership

• Own the overarching acquisition and growth strategy across web and mobile platforms.
• Develop scalable growth frameworks that optimize for long-term subscriber value, not just short-term volume.
• Lead budget allocation and investment strategy across channels, balancing efficiency, incrementality, diversification, and scale.
• Identify and unlock new growth opportunities across emerging platforms, partnerships such as affiliates, creators, and other media channels.
• Partner closely with executive leadership on growth planning, forecasting, and strategic business decisions.
• Influence company-wide prioritization through data-driven insights on customer acquisition, retention, and monetization.
• Leverage AI-powered tools and automation to improve growth marketing workflows — increasing decision velocity, operational efficiency, and scalability across the acquisition funnel.

Performance Marketing & Full-Funnel Optimization

• Own and scale all paid acquisition channels, including:
• • Meta
  • Google (Search, YouTube, Display, App Campaigns)
  • Apple Search Ads
  • TikTok
  • Pinterest
  • Programmatic Display Networks 
  • Affiliate and partnership channels
  • Emerging acquisition platforms
• Lead top of funnel optimization from impression → click → install → trial → subscription and partner with Product team on ensuring new subscribers are high value with a strong CLTV:CAC. 
• Design and operationalize sophisticated experimentation frameworks across:
• • Creative strategy
  • Audience segmentation
  • Incrementality testing
  • Bidding and media optimization
  • Web Landing pages
  • App Store optimization
  • Trial structures (collaborating with Product team) 
  • Onboarding and activation flows (collaborating with Product team)
• Collaborate with Product Managers to improve  conversion rate optimization initiatives across both web and mobile user journey
• Establish scalable testing infrastructure and best practices across growth channels

Measurement, Attribution & Growth Analytics

• Own acquisition forecasting, KPI modeling, media pacing, and growth reporting.
• Define and evolve the company’s measurement framework across web and app ecosystems.
• Partner closely with Data and Engineering teams to improve:
• • Attribution accuracy
  • Event instrumentation
  • MMM and incrementality capabilities
  • LTV forecasting
  • Cohort analysis
• Build scalable decision-making frameworks grounded in CAC efficiency, payback periods, retention curves, and contribution margin.
• Maintain deep expertise in:
• • AppsFlyer / MMPs
  • GA4
  • Looker and BI platforms
  • ATT / SKAdNetwork ecosystem changes
  • Attribution modeling and privacy-first measurement
• Translate complex performance data into clear executive-level narratives and strategic recommendations.

Creative Strategy & Brand Stewardship

• Develop high-performing, insight-driven campaigns across formats and channels, using AI as a force multiplier for creative iteration, audience targeting, and growth optimization.
• Guide creative strategy using performance insights, audience behavior, and platform-native best practices.
• Ensure performance marketing strengthens long-term brand trust and customer affinity.

Cross-Functional Leadership

• Serve as a key growth partner across Product, CRM, Lifecycle, Data Science, Engineering, Finance, and Creative.
• Influence product roadmap decisions through growth channel insights and customer behavior analysis.
• Collaborate with CRM  teams to improve lead to sign up acquisition. 
• Build strong external relationships with potential agencies, platform partners, and vendors.
• Establish operational rigor, scalable processes, and clear performance accountability across growth initiatives.

Team Leadership & Organizational Impact

• Mentor and develop high-performing growth talent as the team scales.
• Help define the future structure, capabilities, and operating model of Begin’s Growth organization.
• Foster a culture of experimentation, ownership, analytical rigor, and continuous learning.

Who You Are

You may be a strong fit if you:

• Have built and scaled multi-channel acquisition programs across both web and mobile ecosystems at meaningful scale.
• Have deep expertise in subscription growth models and understand how to optimize for long-term LTV and retention.
• Bring strong strategic thinking alongside hands-on performance marketing execution.
• Are highly fluent in experimentation, incrementality, attribution, and measurement frameworks.
• Have experience managing and scaling multimillion-dollar media budgets.
• Understand how to balance efficiency, scale, creative quality, and brand integrity.
• Can operate effectively at both executive and tactical levels.
• Thrive in ambiguity and fast-moving environments.
• Are deeply customer-centric and motivated by building products that improve families’ lives.

Qualifications

• 7–10+ years of experience in growth marketing, performance marketing, or user acquisition across web and mobile.
• Significant experience in consumer subscription businesses, ideally trial-driven models.
• Proven track record scaling acquisition programs across Meta, Google, TikTok, Apple Search Ads, and additional growth channels.
• Strong expertise in:
• • Subscription economics
  • LTV modeling
  • Funnel optimization
  • Attribution and incrementality
  • Growth experimentation
• Experience managing multimillion-dollar media budgets with accountability to CAC, ROAS, payback, and contribution margin targets.
• Deep analytical fluency across GA4, Looker, AppsFlyer, Excel/Sheets, and related growth tooling.
• Experience partnering cross-functionally with Product, Data Science, Engineering, and Creative teams.
• Prior people management experience strongly preferred.

Our Ideal Candidate

• You believe growth is about acquiring the right customers, not just more customers.
• You understand that sustainable scale comes from strong fundamentals in measurement, experimentation, and creative iteration.
• You balance analytical rigor with creative instinct.
• You are deeply curious about customer behavior and what motivates families to act.
• You believe performance marketing should strengthen long term brand trust, not erode it.
• You are energized by building systems that compound over time.
• You are excited to help build products that support parents and help children learn and grow.

What We Offer

• Remote-first culture designed to support flexibility and focus.
• Comprehensive health coverage including medical, dental, and vision.
• 401(k) to support your long-term financial goals.
• Company-paid life insurance and disability coverage.
• Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
• Flexible PTO and sick time that we actually encourage you to use.
• Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.
• A supportive, collaborative team working on products that make a meaningful impact for families.
  

Salary MIN: $125,000 MAX: $150,000 . This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location and other relevant factors.

Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.