Responsibilities

• Own web strategy and key performance metrics, including bounce rate and conversion
• Oversee CMS workflows and manage the execution of landing page development and optimization
• Build and execute Happen's end-to-end SEO and GEO strategy, from keyword research and content planning to technical optimization and authority building
• Develop programs that grow Happen's rankings across high-intent commercial insurance queries, including coverage types, industry-specific terms, and informational searches across every stage of the funnel
• Research and execute strategies that improve Happen's visibility in AI-generated answers across platforms like ChatGPT, Perplexity, Google SGE, and emerging tools
• Audit and maintain site health, partnering with Engineering to implement structured data, improve crawlability, and optimize performance in support of rankings
• Build measurement and reporting frameworks and share findings across all levels of management
• Translate tactical SEO and GEO findings into clear, actionable recommendations for senior leadership