Sr Web & Organic Growth Manager at Happen Bank | San Francisco, CA | $156K/yr – $183K/yr

Happen Bank

Sr Web & Organic Growth Manager

San Francisco, CA (Hybrid)

$156K/yr – $183K/yrSenior Level6+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the web, SEO, and GEO strategy for a regulated, high intent insurance domain while turning tactical findings into leadership-ready actions.

SEO & GEO Ownership: Build end-to-end strategy from keyword research to technical optimization that moves high-intent insurance terms up the rankings
Site Health & CMS: Manage CMS workflows, landing pages, structured data, and engineering collaboration to improve crawlability and performance
AI Visibility & Reporting: Grow presence in AI answers (ChatGPT, SGE, Perplexity) and translate insights into actionable leadership-ready recommendations

Job Description

Responsibilities

Own web strategy and key performance metrics, including bounce rate and conversion
Oversee CMS workflows and manage the execution of landing page development and optimization
Build and execute Happen's end-to-end SEO and GEO strategy, from keyword research and content planning to technical optimization and authority building
Develop programs that grow Happen's rankings across high-intent commercial insurance queries, including coverage types, industry-specific terms, and informational searches across every stage of the funnel
Research and execute strategies that improve Happen's visibility in AI-generated answers across platforms like ChatGPT, Perplexity, Google SGE, and emerging tools
Audit and maintain site health, partnering with Engineering to implement structured data, improve crawlability, and optimize performance in support of rankings
Build measurement and reporting frameworks and share findings across all levels of management
Translate tactical SEO and GEO findings into clear, actionable recommendations for senior leadership

Happen Bank

We started as LendingClub. Twenty years later, we’re Happen Bank: a digital bank built for people who know that real life doesn't leave room for banking complexity. Five million members strong, we deliver award-winning products that help people keep more of what they earn, earn more on what they save, and take real steps toward achieving their goals. Progress isn’t incidental to what we do. It’s the whole point. We relentlessly pursue banking innovation that turns intention into action, action into momentum, and momentum into meaningful progress — for our members and every person on our team.

San Francisco, California, USA

160 employees (6 in marketing)

www.happen.com