Responsibilities

• Identify opportunities to implement new, and refine existing, growth strategies to improve cross-sell and up-sell marketing taking a holistic view of the customer experience.
• Analyze data and prepare and present quarterly and monthly business reviews to deliver insights, trends, and key takeaways of all cross-sell marketing campaigns, working in partnership with commercial finance, business intelligence and marketing analytics.
• Obtain the necessary visibility to manage cross-sell efforts on a daily, weekly, monthly and longer-term basis.
• Build accurate campaign forecasts – ensure they reflect all known inputs and variables.
• As we test new cross-sell tactics, ensure that we are instrumenting measurements and controls so that we can gauge our success.
• Analyze performance trends and collaborate with cross-functional stakeholders to diagnose and proactively address issues or anomalies.
• Leverage customer data and market insights to refine marketing strategies and identify growth opportunities.
• Test and validate new marketing strategies to upsell and/or cross-sell existing customers into additional products, including bundled offers, loyalty offers, and outbound dialing campaigns.
• Lead A/B testing to refine initiatives and improve conversion rates.
• Partner with brand team to operationalize the customer value proposition – this includes key customer messages to help purchasers understand why having warranty products is important, as well as the breadth and depth of our home warranty product offerings.

Requirements

• 5+ years of experience in growth marketing, performance marketing or product marketing (B2B2C experience a plus).
• Proven track record of successfully developing growth marketing plans / roadmaps, executing strategies, evaluating / measuring impact and achieving measurable growth.
• Experience managing (or closely influencing / navigating) a P&L.
• Strong analytical skills, comfortable using BI tools (Looker experience is a plus) to build reports and extract data.
• Experience in Excel for analysis and modeling is highly desirable.
• Expert knowledge of marketing processes, creative & marketing campaign execution (traditional and digital).
• Proficiency in analytics tools (Google Analytics, Tableau, etc.) and marketing platforms (HubSpot, Salesforce).
• Experience with loyalty programs and cross-selling / up-selling techniques.
• Comfortable operating independently – a confident problem solver, self-starter and communicator who is comfortable influencing others, including C-level executives.
• Strong business acumen, analytically driven and detail-oriented with a roll-up-your-sleeves mentality.
• Proficiency in Microsoft Office Suite (Word, Excel)
• Proficiency in Looker (or similar BI / data analytics platforms)
• Bachelor’s Degree Or Equivalent Experience Required, MBA Preferred.

Preferred

• Consulting and/or start-up experience a plus.

Benefits

• Our benefits include but are not limited to: healthcare, life insurance, paid time off, retirement, commuter benefits, and education reimbursement.
• Exact compensation may vary based on skills, experience, and location.
• Join our SUPER Team and Enjoy Amazing Benefits!
• - Competitive Compensation: We value your hard work and are proud of our competitive pay for performance philosophy.
• - Comprehensive Health Coverage: Medical, dental, and vision insurance options, plus paid short-term and long-term disability coverage.
• - 401(k) Plan with 4% Company Match: Secure your future with our robust retirement plan.
• - Generous Paid Time Off: Take the time you need to recharge and relax.
• - Education Assistance Program: Invest in your growth and development with our support.
• - FSA/HSA Options: Flexible spending and health savings accounts to manage your transportation and dependent care expenses.
• - Employee Wellness: Access to EAP, health, legal, and financial resources to support your overall well-being.
• - Vibrant Company Culture: Monthly Townhalls, employee recognition programs, and Employee Business Resource Groups (EBRGs) to keep you engaged and connected.