Responsibilities

• Plan, build, and optimize integrated marketing campaigns with the primary goal of generating pipeline and revenue
• Own and continuously improve an always-on inbound engine across SEO-informed content, email nurture, retargeting, lifecycle campaigns, and conversion optimization
• Build sales plays that target various ICPs and support our BDR team
• Work with channel and technology partners to develop and execute co-marketing programs that expand reach and pipeline
• Own and execute the webinar program end-to-end: topic selection, speaker coordination, promotion, live execution, and post-event follow-up
• Plan and execute our presence at trade shows, golf industry conferences, and hosted field events. Develop pre- and post-event plays in partnership with sales
• Own the customer story by partnering with CS to identify candidates, lead interviews, and produce case studies and sales content
• Leverage AI tools to drive efficiency across content production, campaigns, and reporting
• Partner closely with sales to ensure campaigns translate into conversations
• Build repeatable processes, maintain lead flow, and ensure accurate attribution and reporting

Requirements

• 4–6 years of experience in growth marketing, demand generation, or integrated campaign management in a B2B SaaS or technology environment
• Hands-on experience executing webinars, field events, outbound sales plays, and inbound demand programs
• Proven track record building or meaningfully scaling an inbound marketing engine
• Ability to manage budget by tracking spend, allocating toward what's working, and reporting on cost per opportunity and ROI by channel
• Experience developing co-marketing programs with channel, technology, or ecosystem partners
• Fluent in marketing automation and CRM tools (HubSpot, Marketo, Salesforce, or equivalents)
• AI-native, with a working knowledge of how to leverage AI tools in day-to-day operations
• Excellent cross-functional collaborator who's comfortable operating with autonomy in a fast-moving startup environment

Preferred

• Bonus: Familiarity with golf, hospitality, or vertical SaaS

Benefits

• Environment: Remote-first with regular team retreats, meetups, and golf
• Benefits: Medical, vision, and dental. 401(k) matching. $100 monthly golf stipend