Responsibilities

• Own demand generation from concept to pipeline impact across channels.
• Drive integrated campaigns across email, content, paid, web, events, and emerging channels.
• Build and iterate on positioning and messaging for ICPs like AppSec, DevOps, and cloud security.
• Set and hold a high creative bar with sharp copy and premium design.
• Experiment relentlessly; test quickly and kill what isn’t working.
• Manage marketing tech stack and reporting, bias toward HubSpot for attribution.
• Partner with Sales and SDRs to ensure qualified pipeline and traceable revenue.

Requirements

• 5–10 years of B2B growth marketing or demand generation, with at least 2 years in Series A/B building the function.
• Proven pipeline impact with specific campaigns, revenue outcomes, and learnings.
• Deep experience in technical B2B markets (security, DevOps, cloud, AppSec, or adjacent tools).
• Strong copywriting and messaging instincts with a library of effective hooks.
• Eye for design and ability to push creative to a premium standard.
• Owner mentality: manage multiple workstreams, close loops, and take initiative.
• Fluency with AI tools and LLMs to accelerate output and scale capacity.

Preferred

• Direct experience marketing to security personas (CISOs, AppSec engineers, DevSecOps teams).
• HubSpot power-user experience, including attribution, lifecycle management, and reporting.
• Experience building or scaling ABM programs at an early-stage company.
• Exposure to PLG or product-assisted growth alongside traditional demand gen.

Benefits

• Ambitious problem space: vulnerability management with AI, market ready.
• AI-native from day one: AI-driven cybersecurity product storytelling.
• Real ownership: influence go-to-market, messaging, and results.
• Strong foundation to build on: well-funded Series A, experienced team, growing customer base.
• A team worth working with: collaborative, direct, and high-skill peers.