Responsibilities

• Own demand generation end-to-end from campaign concept and messaging through execution, conversion, and pipeline impact. You're accountable for the number, not just the activity.
• Drive integrated campaigns that span email, content, paid, web, events, and emerging channels — sequencing them intelligently and maintaining coherence across the full buyer journey.
• Build and iterate on positioning and messaging for ICP segments including AppSec, DevOps, and cloud security buyers; working closely with Product Marketing and Sales to ensure the story is right before the campaign runs.
• Set and hold a high creative bar: write sharp copy, direct design toward a premium standard, and never ship work that feels half-baked. The hook is everything; you know that.
• Experiment relentlessly and learn fast: invent new channels and tactics, test hypotheses with speed and rigour, and kill what isn't working without sentiment.
• Manage the marketing tech stack and reporting with a bias toward HubSpot for campaign management and attribution, using LLMs and AI tooling to move faster and produce better output.
• Partner closely with Sales and SDRs to ensure campaign-sourced pipeline is well-qualified, followed up effectively, and tracked back to closed revenue.

Requirements

• 5–10 years of B2B growth marketing or demand generation experience, with at least 2 years in a Series A or B environment where you were building, not inheriting, the function.
• Proven pipeline impact: you can point to specific campaigns you ran, the pipeline they generated, and what you learned from them. Activity metrics don't impress you; revenue does.
• Deep experience in technical B2B markets: ideally cybersecurity, DevOps, cloud, AppSec, or adjacent developer/infrastructure/AI tools. You understand the buyer, the buying committee, and how deals get done.
• Strong copywriting and messaging instincts: you know what a good hook looks like, you can write one yourself, and you have a library of examples you're proud of.
• Eye for design and creative direction: you don't need to be a designer, but you know what premium looks like and you can push creative work over the line to meet that standard.
• Owner mentality and operating discipline: you manage multiple workstreams without dropping details, close loops without being chased, and don't wait for direction to get started.
• Fluency with AI tools: you actively use LLMs (Claude, Cursor, or similar) to iterate faster, improve output quality, and scale your own capacity.

Preferred

• Direct experience marketing to security personas (CISOs, AppSec Engineers, DevSecOps teams) with an understanding of how they evaluate and buy.
• HubSpot power-user experience, including campaign attribution, lifecycle management, and reporting.
• Experience building or scaling ABM programmes at an early-stage company.
• Prior exposure to PLG or product-assisted growth motions alongside traditional demand gen.