Responsibilities

• Develop and lead Kinomatic’s direct-to-patient growth strategy across digital acquisition, lifecycle marketing, and patient engagement channels.
• Design and oversee the full-funnel patient journey from awareness and education through consultation, conversion, and advocacy.
• Build and scale lifecycle marketing programs across email, SMS, and CRM platforms to support patient education and long-term engagement.
• Establish structured experimentation frameworks to test, optimize, and continuously improve growth initiatives.
• Lead the development of a Patient Ambassador program that activates satisfied patients to generate testimonials, referrals, and brand advocacy.
• Oversee digital growth channels, including paid social, organic social, landing pages, and marketing automation programs.
• Partner cross-functionally with Patient Navigation, Operations, and Clinical teams to ensure growth initiatives align with the patient experience.
• Evaluate and optimize marketing technology, tools, and data infrastructure to support scalable growth operations

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required.
• Strong knowledge of direct-to-consumer (D2C) or direct-to-patient growth strategies across digital and lifecycle marketing channels.
• Comfortable leveraging AI and automation tools to increase speed, personalization, and testing velocity.
• Demonstrated ability to build and optimize full-funnel marketing programs from awareness through conversion and advocacy.
• Experience leveraging CRM and marketing automation platforms to build segmentation, lifecycle journeys, and engagement programs.
• Strong analytical mindset with the ability to translate data insights into actionable growth strategies.
• Experience managing or overseeing paid digital channels, including social advertising and conversion optimization.
• Ability to design structured testing and experimentation frameworks that drive continuous improvement.
• Experience operating in fast-paced startups or high-growth environments where building scalable systems is required.
• Strong cross-functional collaboration and communication skills, with the ability to influence stakeholders across teams.

Preferred

• Healthcare marketing experience and/or highly regulated industry experience
• Experience building ambassador or referral programs