Senior Manager, Growth Marketing

Responsibilities

• Form and deliver multi-channel integrated marketing programs for ICE’s Fixed Income and Data Services business, to reach and credibly engage top tier global financial firms.
• Build coherent and impactful marketing programs that convey key message pillars and proposition, highlights unique capabilities and strengths.
• Plan and activate a coherent program of paid, owned and earned marketing activities to reach, engage, nurture, convert and or retain targeted customers and market segments.
• Lead the production delivery of key campaign assets - such as display ads, emails, social tiles and copy, website pages and product or solution material, plus field event materials.
• Work closely and coordinating with marketing specialists and teams across content, creative, digital, social and paid media.
• Produce Sales materials such as pitch decks, brochures and factsheets, emails, product notifications and social media posts.
• Track and report marketing activity performance metrics and KPIs, using effective data, visualization and analysis.
• Ensure and support process tools, workflows, processes and protocols are followed and maintained including recording of tasks, legal compliance, with frequent updates and open communication.
• Coordinate and manage multiple tasks, prioritizing based on importance and delivery deadlines.
• Align with stakeholders to understand key business goals and priorities, and define relevant associated marketing outcomes

Requirements

• College degree in Marketing or related subject, or equivalent professional qualifications.
• Experienced campaign planning and execution leader
• Fluent in multi-channel and multi-touch marketing techniques to reach and engage top tier financial services firms in North America and Europe.
• Experienced marketing high value enterprise solutions with long term client relationships.
• Highly productive and delivery focused, willing and able to lead and directly implement campaigns from asset production to media activation and performance reporting.
• Able to work independently and with a network of in-house marketing specialists and teams.
• Performance-driven able to gather, interpret and present key metrics and ROI.
• Sound judgement in fast-paced, sometimes ambiguous setting.
• Proactive, enthusiastic and entrepreneurial mind-set, with constant curiosity to learn.
• Prolific, confident and coherent communicator.

Benefits

• healthcare coverage (medical, dental and vision)
• a 401(k) plan
• life insurance
• time off
• paid leave for qualifying circumstances
• Regular full-time ICE employees are eligible for a suite of competitive employee benefits