Responsibilities

• Work with AVP Marketing and Director of Marketing on development of B2C marketing strategy
• Create and track performance metrics and goals for ongoing digital campaigns and make recommendations for improvement
• Monitor, interpret and report on marketing assets and campaigns using Power BI Marketing Dashboard
• Analyze email marketing data and develop campaign strategies based on personas, demographics, previous travel history, geolocation and online behavior
• Test new ideas to strengthen the acquisition and retention of opted in clients
• Compile marketing metrics and ROI data and prepare reports for executive team and travel partners
• Support and guide a social media strategy for travel partner posts/ads, performance analysis and preparing reports for travel partners
• Champion online trends, track analytics/KPI’s ensuring that all digital and mobile activities elevate the CP brand and overall organizational strategy
• Work with Tech team to add/edit reports in the marketing dashboard as needed
• Taking email marketing to the next level, with versioning, personalization and cadence to increase email deliverability, open rates, and CTRs and ultimately create a connection between the travel advisor and client that results in a booking

Requirements

• 5+ years of marketing experience
• Bachelor's degree
• Previous franchise marketing/sales experience preferred, but not required