Senior Manager, Growth Marketing

Responsibilities

• Day-to-day execution and optimization of digital acquisition channels — paid search, paid social, YouTube, and display, with support of offline channels including print (catalog, direct mail) and CTV
• Channel-level budget management, pacing, and performance accountability across all seven Havenly Brands properties, each with distinct acquisition targets, conversion events, and funnel dynamics
• Support of organic growth channels including SEO, working in close partnership with data, brand, and product teams
• Day-to-day management and development of a team of two to three performance marketers
• Campaign-level reporting, insight generation, and performance narratives delivered on a consistent cadence
• Day-to-day vendor and platform relationships — Google, Meta, and beyond

Requirements

• 5+ years in performance or growth marketing, with at least 3 years managing multi-channel acquisition programs
• Experience managing acquisition across multiple brands, business lines, or conversion events — ideally including longer lead funnels where purchase isn't the only success metric
• Deep hands-on experience in paid search and paid social; exposure to offline channels (print, CTV)
• Managed $20M+ in performance marketing budget
• Fluency with Agentic AI tools as a genuine performance and workflow accelerator
• Proven ability to manage and develop a team of performance marketers; you lead by example and make your team better
• Strong data and analytics instincts: comfortable in Snowflake, Looker, or similar; understand different types of attribution model and testing frameworks and know when to utilize them
• DTC e-commerce background required; home or other high-consideration category experience a plus
• Familiarity with SEO strategy and the role organic plays in a full-funnel acquisition mix
• Experience working in both high-growth and efficiency-focused environments — you've operated in both modes and know how to shift between them

Preferred

• You’re customer first: you understand how to balance user experience (creative, landing pages, and more) with data to understand what is driving results
• You're energized by complexity: multiple brands, multiple funnels, multiple goals don't intimidate you
• You believe AI is changing this job fast, and you're already ahead of the curve
• You're a builder: you've built programs from scratch and you know what "good" looks like
• You're hands-on: you're as comfortable in a spreadsheet as you are in a campaign platform
• You lead with data but make decisions: you don't hide behind analysis
• You make your team better: you develop people, give real feedback, and create a culture of high performance and learning
• You relentlessly prioritize: You know what is important and what can wait, and align your time, your teams time, and your partners accordingly
• You're a clear communicator who can translate data and technical insights into actions for both your team and your partners

Benefits

• generous PTO, volunteer days off, health benefits (Medical, Dental, Vision, Disability), 401(k) with company match, paid parental leave, plus Havenly-specific perks: free design services, furniture discounts, and merchandise/anniversary credits.