Senior Manager, Growth Marketing at Evolve | USA | $165K/yr – $185K/yr

Evolve

Senior Manager, Growth Marketing

USA (Remote)

$165K/yr – $185K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive full-funnel growth and AI-enabled demand generation for a high-growth marketplace, owning paid, database marketing, attribution, experimentation, and team leadership.

Must-have: 7+ years in growth/demand gen with database marketing in high-growth tech.
Standout: AI-first operator embedding AI into planning, execution, and reporting.

Job Description

Responsibilities

Responsible for demand generation end to end – paid acquisition, database marketing, funnel instrumentation, and conversion optimization. Directly accountable for MAL and MQL volume, CPL, CAC, and funnel conversion rates.
Build database marketing as a core growth pillar. Scale Evolve's owned-channel acquisition capability — prospect identification, enrichment, segmentation, and outbound programs across both owner and guest databases that compound over time.
Instrument the funnel. Build the attribution models, dashboards, and measurement infrastructure that give leadership real-time visibility into pipeline health.
Run a continuous experimentation program. Design and execute a testing roadmap across channels, creative, audiences, and landing pages. Build frameworks so experiments compound learnings.
Deploy AI as your, and the team’s, default operating mode. Integrate AI across campaign optimization, audience modeling, content generation, and reporting automation.
Own the stack, budget, and agency relationships and what all three produce. Set the standard for data-driven funnel performance and spend efficiency at MBRs and QBRs.
Lead a high-performing team. Develop your direct reports to operate with autonomy and accountability: a performance marketing manager, and two marketing technology analytics individual contributors.

Requirements

7+ years in growth, demand generation, or performance marketing across B2B and B2C audiences, with demonstrated success building or scaling database marketing programs in high-growth technology, marketplace, or platform businesses where acquisition systems had to be built.
3+ years leading marketers directly, with demonstrated ability to coach ICs across demand generation and MarTech disciplines. You've built or leveled up a team.
Comfortable partnering with the demand generation manager, and can go deep as needed with paid acquisition, marketing automation (Braze or equivalent), SEO/AEO, and analytics platforms.
As an AI-first operator, AI is embedded in how you plan, execute, and report. You can speak to specific tools, your use cases, and the measurable impact on your team's output
Strong analytical skills. Experience building attribution models, defining funnel metrics, and translating data into growth strategy. Comfortable with Amplitude or marketing analytics platforms
Experience managing marketing budgets with rigor — building forecasts, tracking spend efficiency, and making reallocation decisions based on performance data.

Preferred

Experience with marketplace dynamics with distinct acquisition funnels.
Background in high-growth technology or marketplace businesses — vacation rental, proptech, fintech, business services, or anywhere supply-side acquisition had to be earned.
Experience in a two-sided marketplace with distinct supply-side and demand-side acquisition funnels.
Familiarity with Amplitude, Braze, Segment, or Clay — and technical marketing tools like APIs, no-code automation, or AI tools such as Claude, Cursor.

Benefits

Financial Wellness: Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match.
Family Support: 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage.
Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance.
Time to Recharge: Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you.
Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties.
Growth Opportunities: World-class onboarding programs, learning, and development resources to help you grow your impact.
Connection: Employee Resource Groups celebrating our diverse communities at Evolve.

Evolve

Evolve is reimagining the vacation rental experience with our modern approach to property management and guest experiences. Our passionate team adds next-level care to all that we do — from helping owners reach their financial goals and giving guests stress-free stays, to supporting our fellow Evolver teammates in their careers and beyond.To us, hospitality goes beyond fluffy towels and turn-down service. It means treating every interaction with empathy and inclusion, creating a support system that is ready to help however and whenever we can, and empowering everyone we work with to embody our values.With tens of thousands of properties across North America — and with a hybrid workforce that collaborates between our Denver headquarters and cross-country coworkers — we’re changing the landscape of the vacation rental industry. We’re always looking for the next guests, owners, and Evolvers to keep us moving forward. Ready to find your home at Evolve? To view current opportunities, click the Jobs tab in our profile.

Founded in 2011

Denver, Colorado, USA

1.6K employees (191 in marketing)

evolve.com