Responsibilities

• Omni-channel Strategy : Direct-buy, manage, and optimize multi-million dollar budgets across Google Search, Meta, and emerging healthcare-specific platforms.
• Experimentation : Build a rigorous A/B testing framework for ad copy, creative assets, and landing page optimization to drive lower Customer Acquisition Costs (CAC).
• Attribution : Own the measurement of the paid funnel, ensuring we understand the path from "First Click" to "First Appointment."
• Content Strategy : Partner with our Clinical and Content teams to identify high-intent keywords and "SEO-winning" content clusters that establish Equip as the #1 authority in eating disorder recovery.
• Technical SEO : Collaborate with Product/Engineering to ensure site health, core web vitals, and schema markup are optimized for search visibility.
• Brand Awareness: Grow top-of-funnel reach by developing awareness initiatives beyond core prospecting channels, including podcasts, partnerships, and influencer programs.
• Growth Ops: Maintain real-time dashboards to report on channel performance, CAC, and ROI.
• Market Intelligence: Monitor the competitive landscape and payor shifts to identify new growth opportunities.
• Creative : Brief the design team on high-performing creative concepts based on data-driven insights.
• Admissions & Ops : Ensure lead flow is balanced with Admissions capacity to optimize the Lead-to-Patient conversion rate.

Requirements

• Bachelor’s Degree in Marketing, Business, Advertising or related field.
• 7+ years in performance/growth marketing, ideally within a B2C healthcare or high-growth subscription environment.
• Channel Expertise: Proven track record of managing multi million dollar annual budgets on Google/Meta and significantly growing organic traffic via SEO.
• Expert-level proficiency in Google Analytics, Google Ads Manager, Meta Ads Manager, pixel tracking, and SEO tools.
• Analytical Rigor: Strong ability to manipulate data to find insights; you are comfortable with pivot tables and basic statistical significance. Preferred experience with SQL or Mode.
• Mission Alignment: A deep empathy for patients and families navigating eating disorder recovery; you understand the importance of HIPAA-compliant and ethical marketing.

Benefits

• Flex PTO policy (3-5 wks/year recommended) + 11 paid company holidays.
• Generous parental leave.
• Competitive Medical, Dental, Vision, Life, and AD&D insurance.
• Equip pays for a significant percentage of benefits premiums for individuals and families.
• Spring Health , a 100% employer-paid mental health benefit through Guardian.
• You can receive 5 free therapy sessions and 5 free coaching sessions per year for you and each of your dependents.
• Employee Assistance Program (EAP), a company paid resource for mental health, legal services, financial support, and more!
• HealthJoy , a 100% employer-paid platform connecting you to a healthcare concierge who can help you navigate your benefits.
• 401K Option!
• $50/month stipend added directly to an employee’s paycheck to cover home internet expenses.