Senior Manager, Growth Marketing – Digital Channels at Point Digital Finance, Inc. | Palo Alto, CA

Senior Manager, Growth Marketing – Digital Channels

Palo Alto, CA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive growth marketing campaigns across paid channels to maximize ROI and scale acquisition.

Own day-to-day execution across SEM, programmatic, and online video.
Must-have: 5+ years managing digital campaigns, including SEM, programmatic, and online video.
Standout: Strong analytics and cross-functional collaboration to optimize CAC, CPA, and LTV.

Campaign Execution: Manage the day-to-day execution of growth marketing campaigns across Paid Search (SEM),Programmatic, Online Video, and other relevant channels. Ensure campaigns are properly configured and optimized for performance and ROI.
Channel Optimization: Continuously test, analyze, and optimize campaign performance to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), conversion rates, and lifetime value (LTV).
Strategy Development: Work with the Head of Growth Marketing to develop, implement, and iterate on strategies that scale acquisition efforts while maximizing efficiency.
Data-Driven Insights: Use analytics tools to derive insights from campaign performance and provide regular reporting on results. Ensure data accuracy and provide recommendations based on findings.
Cross-Functional Collaboration: Partner with product, sales, and creative teams to ensure alignment on messaging, targeting, and overall marketing strategy.
High-Velocity Experimentation: Run experiments on new creative, targeting strategies, and bid optimization to continuously enhance campaign performance and identify new growth opportunities.
Budget Management: Assist with budget allocation across channels, ensuring that each dollar spent delivers maximum impact while staying within ROI constraints.

5+ years of hands-on experience managing digital marketing campaigns, particularly Paid Search (SEM), Programmatic and Online Video. Experience in consumer finance is a must.
Expertise in tools such as Google Ads, Trade Desk, and other platform-specific tools. Ability to configure campaigns and use analytics platforms like Google Analytics.
Experience in lifecycle marketing, engaging current customers to drive repeat usage, upselling, or cross-selling additional products or services.
Highly analytical and data-driven, with a proven track record of using data to drive marketing decisions and optimizations.
Excellent communication and interpersonal skills, with the ability to present insights and recommendations to senior stakeholders.
Proven success in hitting aggressive growth targets, managing large budgets, and driving meaningful business outcomes.
Detail-oriented and well-organized with a hard-working can-do attitude.
Structured thinker and strong communicator, both verbally and in writing.

Generous health benefits: We provide comprehensive medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
Unlimited paid time off: Recharge with unlimited paid time off and 10 company holidays.
Flexible remote and onsite work: Our teams work from many different locations and time zones. We support fully remote work and also have an amazing in-person environment in our downtown Palo Alto, CA HQ.
Fully paid parental leave: Point will supplement state Paid Family Leave (PFL) so employees receive 100% of their regular base pay, plus two additional weeks of fully paid leave after state PFL ends. In states without PFL, Point offers up to 8 weeks of paid parental leave. In addition, employees also receive 4 weeks of fully paid transition time, during which you may work 2–3 days per week while receiving full base pay.
Equity: We offer meaningful equity because we believe in sharing the value you help create. Your contributions directly impact our growth, and your equity gives you a stake in our future success.
Financial wellness: We provide 401K retirement plans for employees as well as guaranteed life insurance and short- and long-term disability coverage.
Extra work/life benefits: We provide monthly stipends for internet, mobile plans, wellness perks, a one-time home office reimbursement, and company provided equipment including a MacBook and monitor.