Responsibilities

• Responsible for demand generation end to end – paid acquisition, database marketing, funnel instrumentation, and conversion optimization. Directly accountable for MAL and MQL volume, CPL, CAC, and funnel conversion rates.
• Build database marketing as a core growth pillar. Scale Evolve's owned-channel acquisition capability — prospect identification, enrichment, segmentation, and outbound programs across both owner and guest databases that compound over time.
• Instrument the funnel. Build the attribution models, dashboards, and measurement infrastructure that give leadership real-time visibility into pipeline health.
• Run a continuous experimentation program. Design and execute a testing roadmap across channels, creative, audiences, and landing pages. Build frameworks so experiments compound learnings.
• Deploy AI as your, and the team’s, default operating mode. Integrate AI across campaign optimization, audience modeling, content generation, and reporting automation.
• Own the stack, budget, and agency relationships and what all three produce. Set the standard for data-driven funnel performance and spend efficiency at MBRs and QBRs.
• Lead a high-performing team. Develop your direct reports to operate with autonomy and accountability: a performance marketing manager, and two marketing technology analytics individual contributors.

Requirements

• 7+ years in growth, demand generation, or performance marketing across B2B and B2C audiences, with demonstrated success building or scaling database marketing programs in high-growth technology, marketplace, or platform businesses where acquisition systems had to be built.
• 3+ years leading marketers directly, with demonstrated ability to coach ICs across demand generation and MarTech disciplines. You've built or leveled up a team.
• Comfortable partnering with the demand generation manager, and can go deep as needed with paid acquisition, marketing automation (Braze or equivalent), SEO/AEO, and analytics platforms.
• As an AI-first operator, AI is embedded in how you plan, execute, and report. You can speak to specific tools, your use cases, and the measurable impact on your team's output
• Strong analytical skills. Experience building attribution models, defining funnel metrics, and translating data into growth strategy. Comfortable with Amplitude or marketing analytics platforms
• Experience managing marketing budgets with rigor — building forecasts, tracking spend efficiency, and making reallocation decisions based on performance data.

Preferred

• Experience with marketplace dynamics with distinct acquisition funnels.
• Background in high-growth technology or marketplace businesses — vacation rental, proptech, fintech, business services, or anywhere supply-side acquisition had to be earned.
• Experience in a two-sided marketplace with distinct supply-side and demand-side acquisition funnels.
• Familiarity with Amplitude, Braze, Segment, or Clay — and technical marketing tools like APIs, no-code automation, or AI tools such as Claude, Cursor.

Benefits

• Financial Wellness: Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match.
• Family Support: 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage.
• Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance.
• Time to Recharge: Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you.
• Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties.
• Growth Opportunities: World-class onboarding programs, learning, and development resources to help you grow your impact.
• Connection: Employee Resource Groups celebrating our diverse communities at Evolve.