Responsibilities

• Orchestrating integrated, multi-channel campaigns across the full buyer journey
• Executing demand programs including ABM, lifecycle/nurture, events, outbound-supported, and always-on digital
• Owning campaign execution end-to-end, including planning, activation, optimization, and performance tracking
• Translating GTM strategy into execution plans (channel mix, sequencing, content, timelines, KPIs)
• Managing bolt’s website as a demand generation engine, optimizing buyer journeys, conversion paths, and messaging
• Partnering with Marketing and Revenue Operations to run structured funnel experimentation and improve conversion rates
• Leveraging AI tools to accelerate campaign planning, execution, and performance insights
• Collaborating cross-functionally with Product Marketing, Sales, BDRs, and Operations teams
• Managing external agencies and contractors to ensure high-quality execution
• Analyzing campaign and funnel performance to continuously optimize pipeline impact

Requirements

• 5+ years of experience in growth marketing, demand generation, or campaign leadership
• Proven ability to execute multi-channel campaigns tied to revenue outcomes
• Experience operating in complex GTM environments (enterprise, SMB, B2B2C preferred)
• Strong analytical mindset with a track record of performance optimization
• Hands-on experience with HubSpot, Salesforce, Outreach, and workflow tools (Zapier, Clay, etc.)
• Experience with ABM tools, paid media platforms, and website optimization
• Strong cross-functional collaboration and execution skills
• Comfort working in fast-paced, high-growth environments
• Deep familiarity with AI tools and applying them to marketing workflows