Responsibilities

• Partner with the VP of Growth to shape channel strategy, budget allocation, and growth priorities for UK & Canada
• Bring market-specific insight and point of view to the table. You're not just implementing a US playbook, you're helping adapt and evolve it for these regions
• Identify new growth opportunities and channel tests for both markets, backed by data and regional nuance
• Manage the media agency responsible for building and executing paid social (Meta, TikTok), paid search (Google), and Amazon campaigns for UK & Canada, reviewing plans, briefing priorities, and holding the agency accountable to performance targets
• Monitor day-to-day performance and drive optimization decisions (budget pacing, creative rotation, targeting) in partnership with the agency, based on strategy set by the VP of Growth and US Growth team
• Own weekly KPI tracking and reporting across all paid channels
• Manage the affiliate marketing program end-to-end for both markets, including partner setup and ongoing relationship management
• Own website marketing and merchandising for the UK and Canada Shopify storefronts
• Manage on-site content, promotional setup, and merchandising for evergreen and promotional periods
• Partner with the US team on site CRO, A/B testing, and technical improvements, adapting learnings for international markets

Requirements

• 4 to 7 years of experience in performance marketing and/or D2C e-commerce, ideally with international or multi-market exposure
• A track record of not just executing but shaping strategy. You've owned budget decisions, made channel bets, and been accountable for the results
• Experience managing paid campaigns on Meta, Google, and TikTok, either hands-on or through managing an agency partner, with enough platform fluency to brief, question, and hold an agency accountable
• Working knowledge of Shopify, including site merchandising and basic content management
• Experience managing affiliate marketing programs
• Strong organizational skills and a proactive, self-directed working style. You're comfortable owning channels independently and flagging issues before they become problems
• Comfort working across time zones with a primarily US-based team
• Analytical mindset with the ability to read performance data and act on it, even without a dedicated analytics partner

Benefits

• Be a foundational hire in Nanit's international growth story
• High autonomy and ownership over meaningful, revenue-driving channels
• Remote work from home month in August
• Flexible PTO (we trust you to take the time you need)
• Equity options so you can share in our growth
• Paid parental leave for all new parents
• Employee discounts on Nanit products
• Work from home stipend