Responsibilities

• Strategy & Planning: Partner with the VP of Growth to shape channel strategy, budget allocation, and growth priorities for UK & Canada
• Strategy & Planning: Bring market-specific insight and point of view to the table. You're not just implementing a US playbook, you're helping adapt and evolve it for these regions
• Strategy & Planning: Identify new growth opportunities and channel tests for both markets, backed by data and regional nuance
• Performance Marketing: Manage the media agency responsible for building and executing paid social (Meta, TikTok), paid search (Google), and Amazon campaigns for UK & Canada, reviewing plans, briefing priorities, and holding the agency accountable to performance targets
• Performance Marketing: Monitor day-to-day performance and drive optimization decisions (budget pacing, creative rotation, targeting) in partnership with the agency, based on strategy set by the VP of Growth and US Growth team
• Performance Marketing: Own weekly KPI tracking and reporting across all paid channels
• Performance Marketing: Manage the affiliate marketing program end-to-end for both markets, including partner setup and ongoing relationship management
• Website & Merchandising: Own website marketing and merchandising for the UK and Canada Shopify storefronts
• Website & Merchandising: Manage on-site content, promotional setup, and merchandising for evergreen and promotional periods
• Cross-Functional Collaboration: Partner with the VP of Growth on strategic decisions for the region, from budget shifts to new channel bets