NatureLab North America

Senior Manager, Growth & Ecommerce

Los Angeles, CA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive growth for premium beauty eCommerce by owning paid media, site experience, and lifecycle marketing to lift ROAS and LTV.

  • Own end-to-end funnel optimization from acquisition to retention on a Shopify-based site.
  • Must-have: 5–8+ years in growth/performance marketing with beauty/DTC brand experience.
  • Standout: Integrates paid media, on-site experience, and lifecycle flows to maximize revenue and brand equity.

Job Description

Responsibilities

  • Own and optimize the full digital customer journey from acquisition through conversion and retention
  • Define and drive performance against key metrics including ROAS, CAC, CVR, AOV, and LTV
  • Identify and unlock opportunities for scalable, profitable growth across the funnel
  • Own the performance and continuous evolution of the website (Shopify)
  • Build, update, and optimize landing pages using no-code tools
  • Elevate the on-site experience to reflect a premium, brand-aligned aesthetic while driving conversion
  • Optimize PDPs, homepage, and merchandising strategy to balance storytelling with performance
  • Analyze user behavior and site performance to identify friction points and opportunities
  • Design and execute A/B testing strategies to improve conversion and user experience
  • Continuously refine the user journey while maintaining brand integrity

Requirements

  • 5–8+ years of experience in growth marketing, performance marketing, or eCommerce
  • Beauty industry experience is required (haircare, skincare, or cosmetics)
  • Experience within a premium or masstige DTC brand environment strongly preferred
  • Proven track record of driving measurable improvements in conversion, ROAS, and revenue
  • Deep experience with Shopify or comparable eCommerce platforms
  • Proficiency with landing page builders
  • Experience with email/SMS platforms (e.g., Klaviyo)
  • Strong understanding of paid media channels (Meta, Google, TikTok)
  • Advanced experience with analytics platforms (Google Analytics, etc.)
  • Familiarity with CRO tools and testing methodologies

Nice To Have

  • Deeply understands how beauty brands translate storytelling into conversion and retention
  • Has personally built and optimized landing pages, lifecycle flows, and digital funnels
  • Operates with both taste and rigor—balancing creative intuition with analytical precision
  • Thrives in a fast-paced, evolving environment with high ownership and accountability
  • Strong aesthetic sensibility paired with a data-driven mindset
  • Ability to balance brand integrity with performance optimization
  • Strategic thinker who is equally comfortable executing
  • Strong ownership mindset and ability to operate independently