Senior Manager, Growth & Ecommerce at NatureLab North America | Los Angeles, CA

Senior Manager, Growth & Ecommerce

Los Angeles, CA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

Drive growth for premium beauty eCommerce by owning paid media, site experience, and lifecycle marketing to lift ROAS and LTV.

Own end-to-end funnel optimization from acquisition to retention on a Shopify-based site.
Must-have: 5–8+ years in growth/performance marketing with beauty/DTC brand experience.
Standout: Integrates paid media, on-site experience, and lifecycle flows to maximize revenue and brand equity.

Own and optimize the full digital customer journey from acquisition through conversion and retention
Define and drive performance against key metrics including ROAS, CAC, CVR, AOV, and LTV
Identify and unlock opportunities for scalable, profitable growth across the funnel
Own the performance and continuous evolution of the website (Shopify)
Build, update, and optimize landing pages using no-code tools
Elevate the on-site experience to reflect a premium, brand-aligned aesthetic while driving conversion
Optimize PDPs, homepage, and merchandising strategy to balance storytelling with performance
Analyze user behavior and site performance to identify friction points and opportunities
Design and execute A/B testing strategies to improve conversion and user experience
Continuously refine the user journey while maintaining brand integrity

5–8+ years of experience in growth marketing, performance marketing, or eCommerce
Beauty industry experience is required (haircare, skincare, or cosmetics)
Experience within a premium or masstige DTC brand environment strongly preferred
Proven track record of driving measurable improvements in conversion, ROAS, and revenue
Deep experience with Shopify or comparable eCommerce platforms
Proficiency with landing page builders
Experience with email/SMS platforms (e.g., Klaviyo)
Strong understanding of paid media channels (Meta, Google, TikTok)
Advanced experience with analytics platforms (Google Analytics, etc.)
Familiarity with CRO tools and testing methodologies

Deeply understands how beauty brands translate storytelling into conversion and retention
Has personally built and optimized landing pages, lifecycle flows, and digital funnels
Operates with both taste and rigor—balancing creative intuition with analytical precision
Thrives in a fast-paced, evolving environment with high ownership and accountability
Strong aesthetic sensibility paired with a data-driven mindset
Ability to balance brand integrity with performance optimization
Strategic thinker who is equally comfortable executing
Strong ownership mindset and ability to operate independently